Media Analyst

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September 20

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BetWarrior

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Gambling • Gaming • Artificial Intelligence

BetWarrior is a cutting-edge sports betting and casino operator, founded by top gambling executives, with a focus on 'mobile first' solutions and digital innovation. Emphasizing the use of machine learning and artificial intelligence, BetWarrior enhances the sports betting fan experience across more than 12 Latin American markets. Backed by leading casino operators Dagma and Inverclub, the company prides itself on delivering uniquely tailored user experiences and leveraging data to create a personalized and social betting environment. Established in 2019, it offers a wide array of sports betting, casino games, and live casino options, emphasizing responsible gambling and player protection.

51 - 200 employees

🎲 Gambling

🎮 Gaming

🤖 Artificial Intelligence

📋 Description

• Develop and execute a comprehensive performance media strategy tailored to the Brazilian market, focusing on maximizing ROI and KPIs. • Plan, manage, and optimize digital media campaigns across multiple channels, including search (SEM), paid social, programmatic, and affiliate marketing. • Analyze campaign data and performance metrics to generate actionable insights and provide strategic recommendations to stakeholders. • Stay current with industry trends, market changes, and new technologies in the Brazilian digital landscape. • Manage media budgets, ensuring optimal allocation and pacing to achieve business objectives. • Collaborate with internal teams (marketing, creative, data) to ensure media campaigns are fully integrated and aligned with business goals. • Negotiate with media partners and platforms to secure the best placements and rates.

🎯 Requirements

• Proven experience as a Digital Media Manager or similar role, with a strong focus on performance media. • In-depth knowledge of the Brazilian digital market, including consumer behavior, media consumption habits, and a strong understanding of the competitive landscape. • Expertise in managing and optimizing campaigns on major digital advertising platforms (e.g., Google Ads, Meta Ads). • Strong analytical skills and experience with data analysis tools (e.g., Google Analytics, dashboards). • Excellent communication and presentation skills. • A proactive, results-oriented mindset and the ability to thrive in a fast-paced environment. • Bachelor's degree in Marketing, Communications, or a related field. • Experience working with cross-country teams (cooperation with Argentina team).