Lifecycle Marketing Manager

Job not on LinkedIn

May 25

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beyondcc:

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Recruitment • HR Tech • B2B

beyondcc is a specialized recruitment service that sources and pre-vets go-to-market (GTM) talent — sales, marketing, product, and customer success — for growth-stage SaaS and technology companies. The company maintains a curated pool of 10,000+ candidates vetted across 40+ objective data points, combines AI-driven matching with human expertise, and operates on a success-fee model with rapid delivery (profiles within ~3 days) and replacement guarantees. Beyondcc focuses on improving hire relevance, reducing time-to-hire, and delivering high candidate satisfaction and retention.

1 - 10 employees

Founded 2022

🎯 Recruiter

👥 HR Tech

🤝 B2B

📋 Description

• Design and implement full-funnel lifecycle strategies across PLG signups, MQLs, SQLs, and outbound leads • Build multi-channel nurture programs (email + in-app) that are automated, segmented, and behavior/persona/funnel-stage driven • Use tools like HubSpot, Mixpanel, and GA4 to run experiments, automate workflows, and monitor performance • Own segmentation logic that drives personalized and timely communication • Write high-converting copy tailored to startup founders, CTOs, and technical decision-makers • Run A/B tests across messaging, cadence, and channels for continuous iteration • Partner cross-functionally with Product, Sales, Growth, and Content teams to align with launches and revenue initiatives • Conduct qualitative + quantitative research to identify lifecycle drop-offs and re-engagement opportunities • Report on performance metrics, extract insights, and influence upstream funnel strategies

🎯 Requirements

• 3–5 years in lifecycle or customer marketing with a content strategy focus, ideally within B2B SaaS • Hands-on experience with both PLG and sales-led GTM motions • Deep understanding of user journeys, buyer psychology, and behavioral content influence • Strong storytelling and copywriting skills—especially for technical audiences • A systems-thinking approach—you enjoy building the engine, not just the individual campaigns • Experience with HubSpot, Mixpanel, GA4, or similar platforms • Self-starter mindset—comfortable working in fast-paced environments and making decisions without perfect data • Ability to align and work cross-functionally across high-context teams

🏖️ Benefits

• Comprehensive health benefits • Workstation/device allowances • Professional development budget