Senior Marketing Expert, France

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October 14

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Aufinity Group | bezahl.de

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Fintech • Automotive • SaaS

Aufinity Group, operating under the brand bezahl. de, is a leading platform for digital payment solutions specifically designed for the automobile industry. The platform specializes in comprehensive digital payment management, from invoicing to accounts receivable, providing a modern and efficient payment experience. Bezahl. de automates the entire receivables process, significantly reducing manual work and improving liquidity for dealerships. Trusted by over 1,000 car dealerships and more than 80% of the top 100 automotive groups in Germany, the platform manages a transaction volume exceeding seven billion euros annually. Its digital payment solutions include features like real-time payment status visibility, automated payment requests, and modern payment options, enhancing the efficiency and transparency of financial operations for both customers and dealers. The company emphasizes security and compliance with regulations such as GDPR and German DSGVO.

51 - 200 employees

💳 Fintech

☁️ SaaS

📋 Description

• Take responsibility for regional marketing activities for France • Develop and implement innovative, localized marketing strategies for the French market • Produce engaging marketing materials such as newsletters, case studies, blog posts and white papers • Plan and execute events and industry trade shows to increase brand awareness • Evolve the communications strategy, including local PR initiatives and social media • Identify and manage strategic partnerships to run joint campaigns • Create targeted marketing campaigns for the automotive industry, focused on lead generation and brand positioning • Monitor campaign performance, analyze key metrics and continuously optimize strategies

🎯 Requirements

• Degree in marketing, communications, business administration or a related field, or equivalent practical experience • Minimum of 5 years of professional marketing experience, preferably in B2B SaaS or the automotive sector • Experience with Account-Based Marketing (ABM) strategies; a demonstrable track record in ABM is a strong plus • Fluent in French and English; additional languages such as German are an advantage

🏖️ Benefits

• Flexibility and team spirit: remote-friendly setup, workation options and international team events with a true scale-up mentality • Growth and development opportunities: dedicated mentoring and coaching programs as well as international career prospects to grow within the company • Performance culture: an agile, dynamic environment where results count and your ideas are implemented quickly