SEO Manager

November 23

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Big Health

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Wellness • Healthcare Insurance • SaaS

Big Health is a company focused on making effective mental health care accessible through digital solutions. They offer a comprehensive platform with programs such as Sleepio, Daylight, and Spark Direct, which help individuals improve sleep, manage anxiety, and enhance mood, respectively. Big Health serves employers, health plans, and benefits consultants, aiming to overcome barriers to mental health care like stigma, financial difficulties, and access issues. Their mission is to empower people and organizations to take control of their mental health with evidence-based digital programs that are inclusive, scalable, and affordable.

51 - 200 employees

Founded 2010

🧘 Wellness

⚕️ Healthcare Insurance

☁️ SaaS

💰 $75M Series C on 2022-01

📋 Description

• Manage and execute a comprehensive SEO strategy aligned with business objectives, with a focus on driving organic growth, patient acquisition, and long-term visibility. • Conduct keyword research to identify high-value search terms across insomnia, anxiety, and related mental health needs; map keywords to the customer journey to capture both informational and conversion-focused intent. • Optimise website architecture, landing pages, and content for both users and search engines, ensuring technical SEO best practices are met (site speed, mobile-friendliness, structured data, crawlability). • Partner with the Content Manager to plan and optimise high-quality, patient-centred content that answers search intent, improves rankings, and supports our mission. • Monitor and analyse performance using Google Analytics, Search Console, SEMrush/Ahrefs and other SEO tools to track rankings, organic traffic, conversions, and ROI. • Develop and implement link-building strategies to increase authority and trust. • Continuously adapt strategy and processes based on industry developments and search engine algorithm changes, proactively reallocating resources to maintain and grow visibility. • Own the measurement framework and report on KPIs and insights to stakeholders, providing clear recommendations backed by data. • Educate and support internal teams on SEO best practices.

🎯 Requirements

• Degree in Marketing, Communications, or a related field (or equivalent experience) • 3-5 years of proven SEO experience, ideally within healthcare, digital health, or another highly regulated sector • Demonstrable track record of improving organic visibility, rankings, and conversions • Strong knowledge of search engine algorithms and ranking factors • Proficiency with SEO tools such as Google Analytics, Search Console, SEMrush, Ahrefs or similar • Excellent communication skills, with the ability to explain complex SEO concepts to non-technical stakeholders • Experience collaborating with cross-functional teams, especially content and product • Analytical mindset with strong skills in data interpretation and translating insights into action

🏖️ Benefits

• Competitive salary packages including stock options • Generous vacation policy • Professional development fund • Flexible working arrangements