Senior Product Marketing Manager

Job not on LinkedIn

November 4

⛷️ Utah – Remote

Although this job is listed in Utah, this company may be open to hiring remote in other states.

⏰ Full Time

🟠 Senior

🎁 Product Marketing

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Big Cartel

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eCommerce • SaaS

Big Cartel is an e-commerce platform and simple SaaS that helps independent makers, artists, and small businesses create customizable online stores, list products, handle payments and shipping, and sell both online and in person. It offers free and paid plans, easy templates and design tools, integrations for importing listings (Shopify, Etsy, Squarespace), apps and payment options (cards, wallets, PayPal, Venmo), and a focus on straightforward pricing and human customer support tailored to creative entrepreneurs.

11 - 50 employees

Founded 2005

🛍️ eCommerce

☁️ SaaS

📋 Description

• Build the Product Marketing Foundation • Develop and operationalize frameworks for segmentation, persona alignment, and seller journey mapping. • Partner with Data, Design, and Growth to evolve the marketing website into a dual engine of conversion and education. • Help define what great Product Marketing looks like at Big Cartel and lead through deep experience and data driven learnings. • Lead Messaging & Positioning • Define and maintain the messaging frameworks that communicate Big Cartel’s promise: simple, curated, seamless. • Translate product capabilities into compelling, seller-centric stories that drive sign-ups and upgrades. • Partner with Design and Content to ensure clarity, emotional resonance, and measurable impact across marketing and in-product touchpoints. • Drive Go-to-Market Strategy • Develop and own tiered GTM planning for product and feature launches from positioning and narrative to execution and measurement. • Partner closely with Product to align on priorities, define launch tiers, and ensure every release is supported at the right level. • Use data and insights to measure and communicate the impact of launches on adoption, engagement, and seller growth. • Accelerate Seller Success • Collaborate with Product on onboarding and early lifecycle experiences to help sellers reach their first sale faster. • Craft lifecycle messaging and in-product education that motivate action, build confidence, and reduce early drop-off. • Use data and insights to continuously refine messaging cadence, tone, and effectiveness.

🎯 Requirements

• 6–10 years of experience in Product Marketing for SaaS, consumer tech, or creator platforms. • Proven track record of leading GTM strategies that drive adoption, engagement, and revenue growth. • Experienced in using AI tools to accelerate research, content, and go-to-market workflows. • Exceptional storyteller who can distill complexity into simple, motivating messages. • Strong collaborator who builds trust across Product, Growth, and Design. • Analytical mindset — able to connect funnel metrics and seller behavior to actionable insights. • Hands-on, resourceful, and energized by the pace and problem-solving of a growth-stage startup environment.

🏖️ Benefits

• Competitive compensation • Health benefits • Generous PTO • Fully remote, flexible work culture