Marketing Business Analyst

4 days ago

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Binance

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Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

📋 Description

• Analyze marketing campaign performance, customer behavior, and market trends to identify opportunities and risks. • Develop and maintain marketing dashboards and reports to track KPIs and ROI. • Collaborate with marketing and sales teams to define data requirements and support campaign planning. • Conduct competitor analysis and market research to inform marketing strategies. • Use data visualization tools to present insights clearly to stakeholders. • Identify trends and recommend improvements to optimize marketing spend and effectiveness. • Operations, strategies, and specific KOL traffic analysis, performance analysis (registration conversion), etc.

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Statistics, or related field. • Proven experience in marketing analysis, business intelligence, or related roles. • Proficiency in data analysis tools such as Excel, SQL, Tableau, Power BI, or similar. • Strong analytical skills with the ability to interpret complex data sets. • Bilingual English/Mandarin is required to be able to coordinate with overseas partners and stakeholders. Additional languages would be a strong advantage. • Knowledge of digital marketing channels and metrics is a plus. • Experience with statistical software or programming languages (Python, R) is a bonus.

🏖️ Benefits

• Competitive salary and company benefits • Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)