Senior Growth Marketing Manager

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September 10

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Binance

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Crypto • Fintech

Binance is the world's leading cryptocurrency exchange, serving over 235 million registered users across more than 180 countries. The platform offers a wide array of services, including the trading of over 350 cryptocurrencies in Spot, Margin, and Futures markets. Users can also buy and sell crypto via Binance P2P, earn interest through Binance Earn, and engage in NFT trading on the Binance NFT marketplace. Binance provides low transaction fees and diverse payment options, making it a preferred choice for cryptocurrency enthusiasts worldwide.

1001 - 5000 employees

Founded 2017

₿ Crypto

💳 Fintech

💰 Initial Coin Offering on 2020-12

📋 Description

• Launch non-standard activations to engage and reactivate the existing userbase • Unlock new user growth via creative innovations: new product offerings, interactive mechanics, A/B testing, and lifecycle optimisation • Map and improve the entire user journey (Visit → Registration → KYC → Deposit → Trade) to boost business conversion funnel • Drive and execute series of educational and bonus-based campaigns • Ideate, test, and optimize paid acquisition campaigns (web + app) • Manage ASO/SEO experiments and retargeting campaigns • Fully own Ukrainian OKRs completion, frequently escalate Metrics Progress & Campaigns Performance with Marketing & Operations team.

🎯 Requirements

• 2–4 years of relevant experience in Growth, Digital, or Performance Marketing (preferably crypto, tech/IT, fintech, e-commerce, or mobile apps) • Proven expertise in Acquisition, Retention, Paid Ads, ASO/SEO, Analytics, CRM/email marketing • Execution-oriented mindset with strong ownership and independence • Analytical and data-driven, with hands-on A/B testing and product optimisation experience • Native-level Ukrainian + strong English proficiency • Passion for crypto / blockchain / fintech, staying up-to-date with industry trends

🏖️ Benefits

• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team) • Competitive salary and company benefits • High visibility role with direct impact on adoption in one of the most crypto-mature countries in the world. • Competitive compensation package and performance-based incentives