Copy Chief – DTC, eCommerce

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October 29

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BiOptimizers

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Wellness • eCommerce • Biotechnology

BiOptimizers is a company dedicated to optimizing health and fitness through a variety of supplements. Founded by two trainers with a passion for helping others achieve their health goals, BiOptimizers offers products that enhance digestion, nutrient absorption, gut health, stress management, and overall well-being. Their product lineup includes enzymes, probiotics, magnesium supplements, and other health-enhancing formulations. With a commitment to quality, research, and effective natural ingredients, BiOptimizers aims to provide the best possible products for health enthusiasts, biohackers, athletes, and anyone looking to improve their health.

11 - 50 employees

Founded 2004

🧘 Wellness

🛍️ eCommerce

🧬 Biotechnology

📋 Description

• Create and scale compelling marketing angles for new and existing products across various channels. • Own CRO for copy: form hypotheses, brief tests, and partner with growth/design/analytics. • Hire, assign, and manage workloads for in-house and freelance writers; build repeatable processes. • Daily editing to raise clarity, narrative, proof, and voice to a world-class standard. • Your deep understanding of AI tools will help accelerate creative executions rooted in optimal strategies. • Build systems and standards: voice/style guides, messaging maps, headline banks, and checklists. • Translate research and science into compliant, benefit-led messages; uphold FTC/FDA guidelines. • Move fast and iterate based on data while protecting brand guardrails. • Contribute thought leadership articles, teardowns, talks, and mentoring.

🎯 Requirements

• 10+ years in DTC/eCommerce copy, including direct response; 3+ years leading or editing teams. • Proven CRO track record with test plans and before/after results. • Experience hiring, managing, coaching, and capacity planning for copy teams. • Expert editing, messaging hierarchy, and claim substantiation. • Data fluency and cross-functional collaboration with growth, product, design, and analytics. • Familiarity with supplement marketing compliance or ability to ramp quickly. • Strong project management and communication. • College degree required.

🏖️ Benefits

• Fully remote, globally distributed team • Test-and-learn culture with autonomy, ownership, and support