Copywriter, eCommerce & DTC Marketing

September 3

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BiOptimizers

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Wellness • eCommerce • Biotechnology

BiOptimizers is a company dedicated to optimizing health and fitness through a variety of supplements. Founded by two trainers with a passion for helping others achieve their health goals, BiOptimizers offers products that enhance digestion, nutrient absorption, gut health, stress management, and overall well-being. Their product lineup includes enzymes, probiotics, magnesium supplements, and other health-enhancing formulations. With a commitment to quality, research, and effective natural ingredients, BiOptimizers aims to provide the best possible products for health enthusiasts, biohackers, athletes, and anyone looking to improve their health.

11 - 50 employees

Founded 2004

🧘 Wellness

🛍️ eCommerce

🧬 Biotechnology

📋 Description

• BiOptimizers: supplements and performance-focused health products company focused on peak biological performance • Role: Copywriter supporting Direct-to-Consumer (DTC) and eCommerce marketing across channels • Write performance marketing ads for social platforms (Facebook, Instagram, TikTok), Google Ads, and display to boost acquisition and ROAS • Create email and retention campaigns (welcome series, abandoned cart, post-purchase, loyalty) • Write concise SMS campaigns to drive engagement and conversions • Craft promotional campaign copy for product launches, seasonal promotions, flash sales, and limited-time offers • Produce persuasive product descriptions and optimized landing page copy to maximize conversions • Run A/B tests on copy variations and iterate based on performance data • Maintain brand voice and adapt tone across channels and audiences

🎯 Requirements

• 5+ years of copywriting experience with a focus on eCommerce and DTC brands • Proven expertise in performance marketing copy with demonstrable results in ROAS improvement • Strong background in retention marketing, including email marketing automation and customer lifecycle campaigns • Experience with SMS marketing campaigns and mobile-first copy best practices • Portfolio demonstrating successful promotional campaigns that drove significant revenue growth • Strong grasp of consumer psychology and persuasion techniques (behavioral science insights a bonus) • Data-driven mindset with ability to interpret analytics and adjust copy strategy • Experience with A/B testing methodologies and conversion rate optimization • Preferred: Health and wellness industry experience (dietary supplements, vitamins, nutraceuticals) • Preferred: Understanding of FDA regulations for health-related marketing claims • Preferred: Experience writing for subscription-based business models • Preferred: Knowledge of SEO best practices for eCommerce content • Preferred: Experience with user-generated content campaigns and influencer marketing copy • Additional skills: DTC marketing, customer journey mapping, conversion copywriting (AIDA, PAS), multi-channel integration, personalization & segmentation, mobile optimization

🏖️ Benefits

• Fully remote position • Remote-first, globally distributed team • Flexible work arrangements across time zones • Standard collaboration window 9:00 AM – 5:00 PM EST (guideline, not required) • Equal Opportunity Employer