Organic Social Media Manager

October 29

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BiOptimizers

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Wellness • eCommerce • Biotechnology

BiOptimizers is a company dedicated to optimizing health and fitness through a variety of supplements. Founded by two trainers with a passion for helping others achieve their health goals, BiOptimizers offers products that enhance digestion, nutrient absorption, gut health, stress management, and overall well-being. Their product lineup includes enzymes, probiotics, magnesium supplements, and other health-enhancing formulations. With a commitment to quality, research, and effective natural ingredients, BiOptimizers aims to provide the best possible products for health enthusiasts, biohackers, athletes, and anyone looking to improve their health.

11 - 50 employees

Founded 2004

🧘 Wellness

🛍️ eCommerce

🧬 Biotechnology

📋 Description

• Lead day-to-day management of BiOptimizers’ social media channels (Instagram, TikTok, LinkedIn, Facebook, Pinterest, and YouTube) • Build and manage strategic content calendars aligned with brand priorities, product launches, campaigns, and cultural moments • Write or collaborate on platform-native social copy that reflects BiOptimizers’ tone of voice — educational, credible, and human • Partner with designers, video editors, and freelance creators to brief, review, and refine content that performs • Support cross-functional initiatives — including product launches, influencer campaigns, and retail activations — ensuring consistent storytelling across channels • Collaborate with the Content Creator to ideate and produce trend-based and evergreen content, rooted in performance optimization, biohacking, and functional wellness • Stay on top of platform trends, tools, and emerging best practices — proactively identifying new opportunities for growth and engagement • Track and analyze channel and content performance, surfacing insights that guide creative direction and inform future strategy • Develop and present monthly and quarterly performance reports summarizing key learnings, metrics, and growth opportunities • Oversee scheduling, posting, and coordination with the Community Manager to maintain an active, engaging, and responsive presence • Test new formats, features, and tools across platforms to continuously optimize our organic strategy

🎯 Requirements

• 3+ years of experience as a Social Media Manager (in-house or agency), ideally for a CPG, wellness, or lifestyle brand • Proven success growing and managing channels like TikTok, Instagram, LinkedIn, Facebook, and YouTube • Experience developing and managing social content calendars • Strong writing and communication skills with the ability to adapt tone and messaging per platform • Analytical mindset — comfortable building and interpreting reports to drive optimization • Ability to collaborate across creative, influencer, and brand teams to align storytelling and performance goals • Familiarity with social tools such as Dash Hudson, Sprout, or Later for scheduling, analytics, and reporting • Track record of identifying and capitalizing on trends and cultural moments in a way that aligns with brand identity • Experience working in fast-paced, high-growth environments with multiple stakeholders

🏖️ Benefits

• Flexible work arrangements across time zones • Collaborate across Creative, Influencer, and Brand teams • Attend required meetings • Communicate effectively across time zones • Deliver work by agreed-upon deadlines