Go To Market Engineer

16 hours ago

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BlastPoint

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Artificial Intelligence • Enterprise • Energy

BlastPoint is a company that specializes in customer intelligence and AI-driven solutions to help businesses optimize customer engagement and operational efficiency. Their platform offers AI-driven segmentation, customer engagement optimization, sustainability solutions, and more, providing insights that empower companies to understand and predict customer behavior. They cater to diverse industries, including energy, enterprise, credit unions, retail, and franchises, helping them achieve strategic objectives with minimal IT involvement. BlastPoint enables its partners to leverage significant AI-driven gains with accessible technology that integrates with existing systems.

11 - 50 employees

🤖 Artificial Intelligence

🏢 Enterprise

⚡ Energy

📋 Description

• Build and manage our AI GTM Demand Gen engine along with HubSpot — spanning lead capture, routing, scoring, and campaign automation. • Maintain data integrity across Marketing, Sales, and CS systems, ensuring a single source of truth for pipeline health and customer data. • Partner with Sales, Marketing, and CS leadership to define lead qualification criteria, campaign attribution, and conversion tracking. • Use AI and automation tools (HubSpot AI, Apollo AI, Gong, ChatGPT, etc.) to accelerate workflow efficiency and personalization. • Create dashboards and reports that visualize funnel performance, pipeline velocity, and conversion rates. • Support the Head of Sales on GTM analytics, forecasting, and automation projects. • Drive cross-functional collaboration between Marketing, Sales, and Customer Success to improve customer lifecycle visibility and LTV.

🎯 Requirements

• 2–5 years of experience in GTM Ops, RevOps, Marketing Ops, or Sales Ops / Enablement (B2B SaaS environment preferred). • Deep experience with HubSpot CRM / Marketing Hub / Sales Hub (automation workflows, lifecycle management, dashboards). • Familiarity with AI and automation tools used in GTM processes (HubSpot AI, Clay, Apollo, Gong, etc.). • Proficiency in data analysis and reporting (Google Sheets, HubSpot Reporting, etc.). • Strong understanding of lead lifecycle stages, MQL → SQL → Opp → Closed Won flow. • Excellent communication and process documentation skills. • Self-starter who thrives in fast-paced, high-growth startup environments.

🏖️ Benefits

• Health insurance • 401K • Three weeks of PTO • Schedule and work-from-home flexibility • Tailored growth opportunities