Marketing Operations Manager – AfroTech, Live Events

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November 25

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Blavity Inc.

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Blavity Inc. is a venture-backed company that builds product solutions and media for Black consumers and enterprises who want to reach them. Our business division, AfroTech, is a professional network and talent acquisition solution for the world's largest companies. In addition, Blavity Digital Media Group creates content for Black audiences across all platforms.

51 - 200 employees

📋 Description

• Design and execute comprehensive email marketing campaigns for multiple events • Develop targeted email segmentation strategies to maximize open rates, click-through rates, and conversion metrics • Track and analyze key email metrics including open rates, CTR, conversion rates, and ROI • Drive active community participation and engagement within the AfroTech Connect mobile application • Monitor community discussions and facilitate meaningful conversations among members • Generate comprehensive ticket sales reports across multiple events, tracking daily/weekly sales • Create weekly and monthly performance dashboards for executive leadership and stakeholders

🎯 Requirements

• Bachelor's degree in Marketing, Data, Media Studies, or Business related field; Required • 3-5 years of experience in event marketing, digital marketing, or related field • Proven track record managing email marketing campaigns with measurable results • Demonstrated experience with community management and engagement strategies • Strong analytical skills with experience generating reports and data visualizations • Experience working with event ticketing platforms and sales analytics

🏖️ Benefits

• Flexibility while maintaining consistent availability during peak event cycles • Providing own equipment, including but not limited to laptop computers, cell phones, or any other electronic equipment required to perform their role