Digital Strategy Consultant, Business Analyst, Journey Expert

November 27

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Blue Acorn iCi

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eCommerce • Digital Marketing • Enterprise

Blue Acorn iCi is a leading provider of digital transformation solutions, focused on delivering high-impact digital experiences for businesses. They specialize in technologies such as enterprise content management, commerce strategy, customer intelligence, and data-driven optimization. As an Adobe Accredited Partner, Blue Acorn iCi utilizes platforms and systems to enhance business efficiencies and site performance, working with clients across industries like consumer packaged goods, retail, financial services, healthcare, and media. Their services include ecommerce development, digital experience consulting, and performance marketing, aiming to create seamless and personalized customer journeys.

201 - 500 employees

🛍️ eCommerce

🏢 Enterprise

📋 Description

• Translate business priorities into journey maps, epics, and actionable digital use cases across B2C and/or B2B customer lifecycles • Define measurable KPIs, success metrics, and value frameworks that guide program decisions and implementation • Partner with business stakeholders to articulate goals, identify opportunity areas, and prioritize activation use cases • Develop detailed requirement documents, business rules, acceptance criteria, and operational workflows for AEP, AJO, and RTCDP use cases • Document segmentation logic, audience frameworks, messaging triggers, and data dependencies • Create measurement plans and reporting requirements that align with Adobe Analytics/CJA outputs • Map business needs to platform features (AEP Real-Time CDP, AJO, CJA, AEM Assets, Marketo, Workfront) • Work with data, engineering, and architecture teams to validate feasibility, clarify requirements, and ensure alignment across execution tracks • Support backlog management with user stories and refinement for multi-solution Adobe programs • Facilitate workshops, discovery sessions, and journey design sessions with client teams • Ensure program cohesion and stakeholder clarity across delivery stages

🎯 Requirements

• Working knowledge of AEP, RTCDP, AJO, and CJA • Familiarity with AEM Assets, Workfront, or Marketo is a plus • Ability to interpret data schemas, identity models, and event structures • Understanding of segmentation logic, customer attributes, and behavioral signals • Experience defining success metrics, measurement plans, and reporting requirements • Experience translating business goals into technical requirements, journeys, or data-driven use cases • Strong understanding of customer experience principles, lifecycle marketing, and personalization strategies • Exceptional communication and storytelling skills • Highly organized and able to influence alignment across cross-functional departments

🏖️ Benefits

• Competitive benefits package including medical, dental and vision insurance • Life insurance • Disability • Paid time off • 401(k)