Product Marketer

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Blue Ridge

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SaaS • Supply Chain Management • Enterprise

Blue Ridge is a provider of advanced supply chain management software solutions, specializing in demand planning, inventory replenishment, and integrated business planning. Their platform aims to improve planning precision and optimize inventory management for manufacturers, distributors, and retailers worldwide. Blue Ridge's suite of tools helps companies reduce inventory costs, prevent stockouts, and manage overstock by leveraging predictive insights and data-driven analytics. The company is known for its rapid implementation process and a unique support system called LifeLine, offering Industry Expert coaching to maximize software value. With their solutions, clients experience fast, accurate inventory management and a quick return on investment, often seeing ROI within the first 90 days of implementation. Blue Ridge serves a diverse array of sectors and is trusted by global leaders to bolster supply chain efficiency and profitability.

51 - 200 employees

☁️ SaaS

🏢 Enterprise

💰 Private Equity Round on 2021-09

📋 Description

• Develop and execute GTM plans for new product launches and feature enhancements. • Craft compelling product positioning, value propositions, and messaging tailored to supply chain professionals. • Analyze industry trends, customer needs, and competitive landscape to inform product strategy and marketing campaigns. • Create sales collateral, presentations, and training materials to empower the sales team. • Produce high-quality content (case studies, whitepapers, blogs, webinars) that highlights product benefits and use cases. • Collaborate with customer success teams to identify success stories and build advocacy programs. • Monitor campaign performance, pipeline impact, and ROI to optimize marketing efforts.

🎯 Requirements

• 6+ years in product marketing, preferably in SaaS or supply chain technology. • Strong understanding of B2B SaaS business models, Planning, Analytics, and Finance platforms; supply chain processes is a plus. • Excellent communication and storytelling skills. • Data driven with a founder's mindset. • Bachelor’s degree in marketing, Business, or related field (MBA a plus).

🏖️ Benefits

• Competitive salary • Subsidized Medical/Dental/Vision (for Individual employee) • 401(k) match • Flexible PTO • Work-from-Home • Collaborative, fun, team-oriented environment