Senior SEM Program Manager

Job not on LinkedIn

3 days ago

🌵 Arizona – Remote

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🏄 California – Remote

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+29 more states

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💵 $115k - $130k / year

⏰ Full Time

🟠 Senior

📋 Program Manager

Apply Now
Logo of BOLD

BOLD

Recruitment • HR Tech • SaaS

BOLD is a technology company that builds AI-powered career tools and platforms for job seekers, offering resume and cover letter builders, job search sites, networking platforms, and career productivity solutions. Its products and research leverage machine learning, UX research, and strong security practices to help individuals find jobs, improve career outcomes, and navigate career transitions globally.

1001 - 5000 employees

Founded 2005

🎯 Recruiter

👥 HR Tech

☁️ SaaS

📋 Description

• Plan, launch, and optimize campaigns across paid channels such as Google Ads and Meta • Manage daily pacing, bids, audiences, and budgets; continuously A/B test creative, copy, and targeting to improve conversion rates and efficiency. • Partner with Product, Analytics, and Design teams to align paid campaigns with landing-page experiences, messaging, and customer insights. • Track and report on channel performance across awareness, acquisition, and retention; surface insights that inform creative and budget strategy. • Monitor CAC efficiency, LTV:CAC, and payback period; propose data-based adjustments to improve ROI. • Identify new paid platforms, formats, or audiences to test and scale. • Coordinate with external partners, platforms, or agencies to ensure execution quality and cost control.

🎯 Requirements

• 5–8 years of experience in B2C and B2B performance marketing, ideally in subscriptions, marketplaces, or consumer tech. • Expert knowledge of SEM and paid social platforms (Google Ads, Meta, etc.) including campaign setup, optimization, and reporting. • Strong analytical and quantitative skills — comfortable building reports, analyzing CAC and ROAS, and using data to guide decisions. • Demonstrated success improving acquisition efficiency at scale. • Experience collaborating with creative, analytics, and product teams. • Self-starter who thrives in a fast-moving, iterative environment.

🏖️ Benefits

• Competitive salary • Bi-annual bonus • 401(k) plan with match • Equity in company • Flexible spending accounts (health, dependent care) • Internet and home office reimbursement • Medical, dental, and vision (optional plans for your family) • Life & long-term disability insurance (optional) • Mental health support and resources • Wellness reimbursement (gym, health apps, etc.) • Pet Insurance (optional) • Flexible PTO • Sick time policy • Observed holidays

Apply Now

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