Lifecycle Marketing Manager

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🕒 March 24

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bolt.new

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 2017

☁️ SaaS

🤖 Artificial Intelligence

🤝 B2B

💰 $105.5M Series B - StackBlitz on 2025-01

SaaS • Artificial Intelligence • B2B

bolt. new is an AI-powered visual development platform that lets teams and individual builders create production-ready web apps and websites by chatting with integrated coding agents. It combines a familiar visual interface with frontier AI coding models, automatic testing and refactoring, and built-in design system support so developers can build faster and with fewer errors. Bolt also includes SaaS-style backend services—hosting, databases, authentication, SEO, analytics, and custom domains—positioning it as an all-in-one tool for product managers, entrepreneurs, agencies, and students who need to go from idea to live product quickly.

📋 Description

• Build and optimize lifecycle campaigns across email, in-product, and push notifications. • Develop onboarding, activation, expansion, and retention flows triggered by real product behaviors. • Partner with Growth Marketing, Product Marketing, Customer Experience, and Product to align messaging with launches, new features, user paint points and team-related milestones. • Create clear segmentation frameworks and cohort tracking to understand activation/retention patterns. • Design experiments across timing, channel mix, and messaging to continuously improve onboarding, activation, expansion, and retention metrics. • Build automated workflows and triggers in HubSpot (or similar) to scale lifecycle operations.

🎯 Requirements

• 3–5 years of experience in lifecycle, CRM, retention, or email marketing roles. • Hands-on experience building triggered journeys across email, in-product messaging, or push. • Strong analytical skills — able to interpret cohort data, activation metrics, and funnel behavior. • Experience in PLG or SaaS environments where lifecycle directly impacts onboarding, activation, expansion, and retention metrics • Skilled at writing clear, concise, high-performing lifecycle copy. • Comfortable working cross-functionally with Product Marketing, Growth Marketing, Customer Experience, and Product.

🏖️ Benefits

• You do not need a college degree to apply • You do not need to be located in the U.S. — we’re remote-friendly • You do not need to meet every qualification listed above