Web Analytics Manager

Job not on LinkedIn

🕒 July 23

☕ Washington – Remote

☕ Washington – Remote

💵 $26 - $31 / hour

⏰ Full Time

🟡 Mid-level

🟠 Senior

📉 Data Analyst

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BPCS, Comprehensive marketing solutions, ltd.

WebsiteLinkedInAll Job Openings

1 - 10 employees

💼 Consulting

📣 Marketing

Consulting • Marketing

BPCS, Comprehensive marketing solutions, ltd. is a marketing agency founded in 2015 by four friends and experienced advertising professionals. The company offers integrated marketing, business consulting, advertising, and marketing strategies. Positioned as a 'big little agency,' BPCS combines the resources of larger firms with the personal touch and commitment of smaller agencies, providing responsive and dedicated services to meet complex marketing challenges.

📋 Description

• Measure the impact of website initiatives, marketing programs, design changes, and cross-functional projects • Analyze customer journeys, engagement patterns, conversion funnels, and page-level performance • Design, monitor, and evaluate A/B tests and other web experiments • Use web analytics and behavioral analytics platforms to investigate usability, engagement, and conversion behavior • Produce recurring reports covering website engagement, session patterns, funnel performance, and emerging trends • Translate loosely defined stakeholder questions into structured analytical plans • Conduct ad hoc investigations to identify performance issues, behavioral gaps, and optimization opportunities • Partner with marketing, web, product, and operations stakeholders to establish measurement requirements and success metrics • Analyze the relationship between web traffic, lead sources, and downstream sales-funnel performance • Develop dashboards, data summaries, and written recommendations that make complex findings accessible to leadership • Monitor analytics data for outages, anomalies, tracking issues, or unexpected performance changes • Document measurement approaches, findings, and repeatable reporting processes

🎯 Requirements

• 5–7+ years of experience in web analytics, digital analytics, marketing analytics, or a closely related field • Advanced experience with Google Analytics or a comparable web analytics platform • Advanced Excel skills, including pivot tables, XLOOKUP/VLOOKUP, formulas, and data manipulation • Strong understanding of website engagement, conversion rates, click-through rates, customer journeys, and funnel analysis • Demonstrated experience designing and evaluating A/B tests • Working knowledge of statistical concepts such as significance, confidence intervals, sample size, and statistical power • Ability to turn ambiguous business questions into structured analytical approaches • Experience supporting marketing, growth, e-commerce, or web experience teams • Ability to translate raw data into concise, actionable recommendations • Strong written, verbal, and data-storytelling skills • Ability to independently prioritize work across multiple stakeholders and concurrent requests

🏖️ Benefits

• Medical, dental, and vision coverage • Flexible Spending Account • 401k program • Competitive PTO offerings • Parental Leave • Opportunities for professional growth and development