Global Partner Activation – Commercial Customer Marketing Leader

3 days ago

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛷️ Utah – Remote

Although this job is listed in Utah, this company may be open to hiring remote in other states.

💵 $106.9k - $190k / year

⏰ Full Time

🟠 Senior

🎡 Marketing

🦅 H1B Visa Sponsor

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Broadcom

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Hardware • Telecommunications • SaaS

Broadcom is a global technology company that designs, develops, and supplies a broad range of semiconductor and infrastructure software solutions. The company serves the data center, networking, software, broadband, wireless, and storage and industrial markets. Broadcom is known for its innovative solutions in semiconductor and software businesses that enable the delivery of data and video content globally. Additionally, Broadcom is committed to maintaining privacy and accessibility standards in its digital interactions and customer service.

10,000+ employees

Founded 1961

🔧 Hardware

📡 Telecommunications

☁️ SaaS

💰 Post-IPO Equity on 2017-10

📋 Description

• Lead a team of Regional Partner Activation Managers and the development and execution of global partner sales, adoption, enablement and marketing programs across resell, distribution, and services partners • Drive awareness and adoption of VCF through scalable co-marketing, demand generation, and GTM activation motions • Own the global commercial segment marketing strategy, including segmentation, buyer insights, messaging, and multi-touch nurture journeys • Create and operationalize global sales plays for commercial and partner routes to market • Support annual partner business plans and quarterly business reviews with strategic focus partners • Work closely with Global Partner Programs, Partner Sales, Commercial Sales leadership, BU PnP, and Partner Ops to ensure program alignment

🎯 Requirements

• Bachelor's degree preferred • Relevant year's experience in lieu of a degree may be considered • 12+ years in partner sales, marketing, customer programs, demand generation and/or GTM leadership in enterprise technology • Deep understanding of partner ecosystems, distribution, Enterprise & Commercial customer segments, adoption & consumption services and customer success motions • Experience building sales plays, enablement frameworks, and campaign strategy • Strong field-facing communication skills; able to engage executives at partners and internal stakeholders • Ability to translate complex technology strategy into clear, compelling marketing narratives • Highly analytical, metrics-driven, and able to manage global programs across multiple regions

🏖️ Benefits

• Medical, dental and vision plans • 401(K) participation including company matching • Employee Stock Purchase Program (ESPP) • Employee Assistance Program (EAP) • Company paid holidays • Paid sick leave and vacation time • Paid Family Leave and other leaves of absence