Senior Manager, CRM – Acquisition

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November 13

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Blueprint

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Wellness • Healthcare Insurance • eCommerce

Blueprint is a health and wellness company that focuses on optimizing longevity and overall health through scientifically proven supplements, nutrition protocols, and comprehensive biomarker testing. Founded by Bryan Johnson, the company aims to empower individuals with data-driven health insights and tailored nutrition plans, promoting healthier lifestyles and better aging. Blueprint's offerings include Starter Kits, Supplements, Meals, and at-home tests for various health metrics, designed to help customers take control of their health journey.

501 - 1000 employees

Founded 2013

🧘 Wellness

⚕️ Healthcare Insurance

🛍️ eCommerce

📋 Description

• **Position Responsibilities:** • - Develop and execute a comprehensive CRM acquisition strategy across email, SMS, push notifications, and other owned channels • - Build and manage sophisticated segmentation strategies to deliver personalized messaging at scale • - Continuously optimize campaign performance through A/B testing of messaging, timing, creative, and audience segments • - Develop trigger-based automations that respond to prospect behaviors in real-time • - Build dashboards and reporting to track campaign performance and communicate results to leadership • - Collaborate with the creative and site team to ensure messaging, visuals, and offers are consistent with brand voice and optimized for conversion.

🎯 Requirements

• **Basic Qualifications:** • - 5+ years of CRM, lifecycle, or retention marketing experience, with at least 3 years focused on acquisition and conversion • - Proven success designing and scaling automated lifecycle programs that drive measurable growth. • - Strong analytical skills — comfortable with data, segmentation, and testing methodologies. • - Hands-on experience with A/B testing, triggered automation, and dynamic personalization. • - Excellent project management and cross-functional collaboration skills. • - Experience in DTC ecommerce, subscription, or performance-driven consumer brand preferred

🏖️ Benefits

• **Salary Range: $110,000-160,000**