Head of Marketing

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October 22

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Builder Prime

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SaaS • B2B

Builder Prime is a SaaS business management platform built specifically for home improvement and contracting companies. It combines CRM, sales and estimating, production management (including GPS timecards and work orders), payments and invoicing, reporting, and marketing automation (including SMS) into a single integrated solution with many industry integrations like QuickBooks and CompanyCam. Builder Prime helps contractors manage leads through referrals, streamline estimating and job production, accept payments, and measure KPIs to grow and scale their businesses.

51 - 200 employees

Founded 2016

☁️ SaaS

🤝 B2B

📋 Description

• Own the Marketing Strategy: Define and execute the end-to-end marketing plan, including brand positioning, demand generation, digital strategy, product marketing, and customer engagement. • Master the Customer Journey: In partnership with Sales and Revenue leadership, design and implement a comprehensive customer journey that drives acquisition, engagement, and long-term retention. • Refine Our Targeting: Sharpen our Ideal Customer Profile (ICP) and buyer personas by analyzing competitive intelligence, market trends, and win-loss data. • Craft Our Narrative: Create succinct, value-driven messaging that clearly articulates the power and value of the Builder Prime platform. • Manage the Marketing Engine: Develop and manage the annual marketing budget, ensuring effective resource allocation and a clear ROI. Deliver data-driven forecasts and performance reports to the leadership team and board of directors. • Drive Growth & Accountability: Take ownership of key marketing metrics including Sales Accepted Leads (SALs), pipeline generation, and customer acquisition cost (CAC). • Build & Lead a High-Performing Team: Build, mentor, and scale the marketing team, fostering a collaborative, high-performance culture aligned with company goals. Build functions using AI teammates where possible. • Align with Product & Sales: Partner closely with the Product team to connect our roadmap to the go-to-market strategy and with Sales to ensure seamless collaboration and maximum impact.

🎯 Requirements

• Proven Growth-Stage Experience: A track record of contributing meaningfully to scaling a B2B SaaS company through a significant growth phase (e.g., from $5M to $25M ARR). • Series A/B Leadership: Prior experience leading a marketing function in a Series A or Series B company is highly desired. • Full-Stack Marketing Expertise: Deep experience across multiple marketing disciplines, including demand generation, account-based marketing, product marketing, events, customer marketing, and partner marketing. • Industry Knowledge (Preferred): Direct experience marketing to the home improvement, residential/commercial construction, or field services industries is strongly preferred. • Exceptional Collaboration Skills: A history of strong partnership with Sales leadership (specifically in a structure with a Sales-owned SDR function) and the ability to work effectively with executives and product managers. • Team-Building Experience: Demonstrated success in hiring, mentoring, and scaling a marketing team. • Data-Driven Storytelling: The ability to use data to inform strategy, define customer segments, and measure ROI, and then weave that data into a compelling story that resonates with all stakeholders. • MarTech Proficiency: Deep experience with modern marketing/sales platforms (e.g., HubSpot, Salesforce), analytics tools, and channel-specific platforms (SEO, Paid Ads, ABM), with a history of partnering with Revenue Operations on systems and data. • A 'Player-Coach' Mentality: Able to think strategically at a high level while also being willing and able to roll up your sleeves and execute alongside the team.

🏖️ Benefits

• Medical, dental, vision plans with generous company contribution for employees • 401k plan with matching contributions, immediately vested • Access to Health Savings Account (HSA) for eligible plans • Medical and Dependent Care Flexible Spending Account (FSA) • Employer-paid Life and Short-Term Disability Insurance • Paid Time Off (Vacation, Sick Leave, and Volunteer Time Off)