Marketing Automation Manager

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Buyers Edge Platform

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Buyers Edge Platform stands at the forefront of revolutionizing the foodservice industry through technology, purchasing power, and collaborative partnerships. We are dedicated to empowering stakeholders across the entire foodservice ecosystem (operators, distributors, manufacturers) with efficiency and unprecedented visibility. With a diverse portfolio of over two dozen brands, our mission is clear: to reduce costs, streamline the foodservice supply chain, and propel the industry from manual to automated. Today, we are one of the largest players in foodservice, with over 200K operator locations across North America and over $60 billion of aggregated spend volume. Our commitment to foodservice excellence is proven in four distinct areas of value: Digital Procurement Network, Fresh Solutions, Supply Chain Management, and Software. Buyers Edge Platform is not just a provider – we are a strategic partner on the journey towards a more efficient, connected, and automated future for the foodservice industry.

501 - 1000 employees

💰 $425M Private Equity Round on 2024-04

📋 Description

• Own and optimize Dinova’s outbound marketing platforms and integrations. • Develop and implement marketing automation workflows, triggers, and personalized customer experiences for email and push notification channels • Manage and maintain the Salesforce Marketing Cloud (SFMC) instance (functionality, integration, security) • Conduct QA on all automations to ensure accuracy and proper functionality • Work with development team in an agile process to deliver platform improvements that enable more advanced targeting and content • Manage segmentation, database growth, and hygiene within SFMC • Stay current on SFMC trends and capabilities • Collaborate with marketing team to execute outbound communications that leverage full potential of SFMC • Analyze data and customer insights to measure campaign effectiveness and identify optimization opportunities • Prepare reports on performance metrics and strategic insights for leadership. • Conduct A/B testing for email and campaign components (subject lines, CTAs, messaging) • Stay up to date on opt-in laws and privacy regulations (e.g., CAN-SPAM)

🎯 Requirements

• 3 to 5 years of experience working to deliver email and push notification campaigns • Proficiency with Salesforce Marketing Cloud, including journey building, automation, and data management. • Ability to troubleshoot and resolve marketing technology issues. • Ability to work in an agile development process to launch new features • Strong understanding of marketing automation strategy, segmentation, and lead nurturing. • Analytical skills to interpret campaign data and generate insights. • Ability to conduct A/B testing and optimize digital campaigns. • Strong communication and cross-departmental collaboration skills. • Ability to train and support marketing teams in SFMC use.

🏖️ Benefits

• Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match. • Grow with us. Enjoy strong training, development, and competitive pay. • Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.