Lifecycle Marketing Assistant

November 18

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Winona

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B2C • eCommerce • SaaS

Winona is an online platform that appears to be experiencing technical difficulties at the moment. The platform invites users to use a search box to find what they are looking for, suggesting it serves as a resource or information service online. With a homepage link provided, it implies a web-based service orientated towards aiding users in finding specific information or services.

11 - 50 employees

👥 B2C

🛍️ eCommerce

☁️ SaaS

📋 Description

• Support the end-to-end execution of lifecycle and promotional campaigns across email and SMS (Iterable). • Build, QA, and schedule automated journeys and one-off sends based on strategy briefs. • Partner with retention, analytics, and creative teams to ensure campaigns launch on time. • Manage tagging, segmentation, and naming conventions for accurate campaign organization and reporting. • Contribute to A/B testing efforts, including setup, test logic, execution, and reporting. • Assist in mapping and improving customer and prospect journeys, from first touch to reactivation. • Help build and maintain ClickUp tasks and outlines for lifecycle campaigns. • Support recurring platform tasks (e.g., updates in Circle, Intercom, and Line of Business tools).

🎯 Requirements

• 1–2 years of experience as a Marketing Assistant or Virtual Assistant, preferably with exposure to email marketing or CRM tools. • At least 3 years of professional experience in email marketing or CRM. • Strong proficiency with Iterable or a similar ESP (Klaviyo, Braze, Salesforce, etc.). • Familiarity with customer segmentation, tagging, and journey automation. • Experience with project management tools (ClickUp, Asana, Trello). • Ability to QA email/SMS sends for copy, design, links, logic, and segmentation. • Understanding of email marketing performance metrics and A/B testing methodology. • Strong attention to detail and ability to follow SOPs. • Excellent written communication and organizational skills. • Comfortable working independently with clear briefs, as well as in collaborative, cross-functional teams. • Willingness to learn, take feedback, and ask questions. • Available for work between 8 AM and 4 PM EST. • Ability to work remotely with a reliable computer and stable internet connection.

🏖️ Benefits

• Work wherever you choose. • Unlimited Paid Time off • Paid non-working holidays per country of residence. • Pro-rated 13th-month bonus in select regions. • Referral bonuses. • Financial support for online courses. • Fun and casual work environment. • Employee engagement activities and virtual gatherings. • We are a diverse, global team! 🌍