Manager, Strategic Communications – Engagement

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Canadian Alliance of Physiotherapy Regulators

WebsiteLinkedInAll Job Openings

11 - 50 employees

Founded 1992

📚 Education

🤝 Non-profit

Education • Non-profit

Canadian Alliance of Physiotherapy Regulators is a national organization that develops and administers credentialing and entry-to-practice examinations for physiotherapists in Canada, including the new Canadian Physiotherapy Examination (CPTE). It works with provincial and territorial regulatory colleges to assess credentials, support internationally trained candidates, and provide licensing prerequisites, resources, and exam administration services from its Toronto office in a hybrid work environment.

📋 Description

• Leads the development and execution of communications, marketing, and engagement initiatives to support CAPR’s strategic and annual priorities • Develops and implements annual and multi-year communications plans, in collaboration with internal teams and external subject matter experts • Uses analytics, feedback, and best practices to evaluate effectiveness and drive continuous improvement • Collaborates with internal teams to provide strategic guidance and identify opportunities that improve reach and engagement with priority audiences • Supports internal communication, providing guidance on communication channels, content, and consistency in messaging to support the timely and accurate delivery of information • Identifies and mitigates emerging communications risks and opportunities • Sources media training and executes on training key representatives, including the CEO, the Board Chair and other leaders, as needed • Supports consultation and engagement initiatives through communications plans, materials, presentations, surveys, and stakeholder resources • Maintains stakeholder profiles and data to ensure information is current, organized, and handled appropriately through optimal processes • Plans and coordinates awareness and information campaigns (e.g., key milestones, program updates, exam-related communications), including timelines, creative collaterals, approvals, and distribution • Develops, writes, edits, and proofreads communications materials, including newsletters, reports, website content, presentations, announcements, briefings, and stakeholder communications • Interprets complex or technical information, transforming it into clear, concise, and accessible language for diverse audiences • Provides direction for website design, content and digital communications platforms • Coordinates updates to website pages, online resources, graphics, forms, and multimedia content, ensuring clear user pathways and accessible information • Monitors website usability, accessibility, navigation, and content quality to enhance user experience and engagement • Performs other related duties as assigned

🎯 Requirements

• Bachelor’s degree in Communications, Public Relations, Marketing, Journalism, or a related field • Minimum five (5) years of progressive experience in strategic communications, engagement and brand identity • Proven success in leading the adoption of highly effective communications and engagement practices throughout the organization • Experience in a regulatory, healthcare, not-for-profit, or professional services environment and fluency in French are considered assets

🏖️ Benefits

• Comprehensive health and dental benefits • Health Care Spending Account • Insurance: life, AD&D, and critical illness, short-term and long-term disability • Retirement: Employer RRSP matching • Vacation: 3 weeks paid vacation