B2B Content Marketing Specialist – 12 Month Contract

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November 6

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Canva

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SaaS • Media • Education

Canva is a versatile online design platform that empowers users to create a wide range of professional designs with ease. From social media posts and presentations to business cards and posters, Canva provides thousands of templates and design tools to help users bring their creative ideas to life. The platform also offers a suite of AI-powered features to enhance creativity and productivity, including tools like Magic Write for copy generation and Magic Edit for photo transformations. Canva caters to individuals, teams, and enterprises, making it an ideal solution for collaborative design and workflow management. It is also committed to sustainability and social impact, offering free educational and nonprofit access to its premium features.

1001 - 5000 employees

Founded 2013

☁️ SaaS

📱 Media

📚 Education

💰 $200M Venture Round on 2021-09

📋 Description

• Partnering with the B2B Marketing group—including Product Marketing Managers, Growth Strategists, Partner Marketing, Creative, and Channel Owners—to identify and execute content initiatives that drive awareness, consideration, and conversion • Collaborating with customer-facing teams to understand the buyer journey, our target audience’s challenges, and how Canva solves them, translating insights into full-funnel educational content • Scripting engaging webinars that showcase Canva's enterprise value, working with internal and external subject matter experts • Partnering with the Partner Marketing teams to develop comprehensive co-marketing content strategies that drive partner pipeline, including joint campaigns, solution briefs, and thought leadership that positions Canva as the creative platform of choice within partner ecosystems • Creating compelling event content that elevates our brand through thought leadership and brings our product to life through engaging educational sessions that drive engagement and pipeline • Developing and managing content resource hubs and libraries, creating monthly content roundups that highlight top-performing assets and engagement, and maintaining content calendars that keep stakeholders informed of upcoming releases, launches, and insights • Building scalable content frameworks that cross-functional stakeholders and partners can customize for their specific audiences, demonstrating the value of Canva • Writing long-form thought leadership content (reports, whitepapers, guides) and repurposing into multiple content formats and offers for different funnel stages • Developing product-solution content through educational formats for use at events, landing pages, and marketing campaigns • Crafting strategic lifecycle emails, nurture campaigns, and always-on content that guide prospects through the buyer journey, using conversion-focused messaging to drive engagement and action • Supporting cross-functional, multi-channel marketing campaigns across webinars, web, email, paid social, and events • Writing comprehensive content briefs and managing projects end-to-end, from strategic planning through execution and performance measurement • Creating visual-first assets in Canva to support campaigns and bring content to life • Tracking content performance and engagement metrics, using data-driven insights to optimize and iterate for continuous improvement • Collaborating across Growth, Product, Customer Success, Creative, and Lifecycle teams to ensure content authenticity and impact

🎯 Requirements

• 3–5 years of B2B content marketing experience, ideally in tech or SaaS. • Proven track record of creating content that drives enterprise growth from awareness to conversion. • Strong copywriting skills across formats, from concise email copy to in-depth reports. • Experience developing thought leadership and educational, solutions-led content for B2B audiences. • Comfortable scripting both long-form and short-form content, gathering insights from customers, partners, or subject matter experts. • Experience creating event content that educates and inspires enterprise leaders. • Hands-on experience with visual communication tools like Canva. • Data-driven approach to content, using insights to inform strategy while maintaining creativity. • Excellent project management and problem-solving skills to juggle multiple content streams while meeting competing deadlines. • Collaborative mindset and ability to work across teams, synthesizing customer insights into compelling content.

🏖️ Benefits

• Equity packages - we want our success to be yours too • Health benefits plans to support you and your wellbeing • 401(k) retirement plan with company contribution • Inclusive parental leave policy that supports all parents & carers • An annual Vibe & Thrive allowance to support your wellbeing, social connection, office setup & more • Flexible leave options that empower you to be a force for good, take time to recharge and supports you personally