Digital Marketing Manager

Job not on LinkedIn

October 30

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

⛰️ Colorado – Remote

Although this job is listed in Colorado, this company may be open to hiring remote in other states.

+13 more states

🏄 California – Remote ⛰️ Colorado – Remote 🦌 Connecticut – Remote 🌺 Hawaii – Remote 🏖️ New Jersey – Remote 🗽 New York – Remote 🌾 North Dakota – Remote 🌲 Oregon – Remote 🦀 Maryland – Remote 🍂 Massachusetts – Remote ❄️ Minnesota – Remote ⚓ Rhode Island – Remote 🍁 Vermont – Remote ☕ Washington – Remote

💵 $50k - $75.1k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🌐 Digital Marketing

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Advocate Aurora Health

WebsiteLinkedInAll Job Openings

Healthcare Insurance

Advocate Aurora Health is a leading healthcare organization that operates across various regions including Central Chicagoland, Central Wisconsin, Greater Milwaukee, and more. With a diverse range of career areas such as advanced practice clinicians, behavioral health, nursing, and more, Advocate Aurora Health is committed to helping people live well. The organization offers numerous benefits and opportunities for career advancement, fostering an environment where individuals can thrive and innovate in the healthcare sector. Advocate Aurora Health prioritizes the safety of its candidates and maintains a robust recruitment process to protect sensitive information.

10,000+ employees

⚕️ Healthcare Insurance

💰 $10.2M Grant on 2019-08

📋 Description

• Develop and execute tactical plans for paid digital marketing campaigns focused on new patient acquisition and consumer engagement • Oversee all paid digital marketing activities, including paid search (SEM), display ads, paid social advertising, and video • Ownership of channel budgets and resource allocation • Measure and report paid campaign performance against key results areas (KRAs) • Plan, execute, and measure A/B ad experiments to optimize paid campaign conversions • Collaborate with digital experience and content teams to create and optimize landing pages for paid campaigns • Partner with agency partners as necessary to complete paid campaign tasks • Review and recommend new paid advertising technologies and platforms • Brainstorm new and creative paid digital marketing growth ideas • Contribute to the development of team members both individually and collectively and provide mentorship and guidance

🎯 Requirements

• Bachelor’s degree or equivalent work experience in marketing, advertising, digital, or computer science • 5–7 years of progressive experience in paid advertising, media planning, digital, or marketing technology • Strong written and oral communication skills • Intermediate to advanced experience leading successful paid digital marketing campaigns (SEM, paid social, display/programmatic buying, video advertising, CRM, content marketing, UI/UX, website optimization for paid campaigns) • Advanced knowledge of paid advertising platforms and tools (Google AdWords, Google Analytics, CMS software, Adobe tools, HTML) • Highly creative with experience in market segmentation and audience targeting for paid media • Strong analytical skills and data-driven thinking • Up-to-date with latest paid digital marketing trends and best practices • Working knowledge of major ad-serving platforms (Google, Meta, etc.) • Ability to review and approve creative assets for paid digital marketing and landing pages • Results-oriented, able to function in a fast-paced environment, meet deadlines, and work independently or as part of a distributed team • Self-motivated, resourceful, creative mindset, and self-starter • Professional communicator and stakeholder management • Excellent presentation skills • Google AdWords Certification • Google Advanced Analytics Certification.

🏖️ Benefits

• Paid Time Off programs • Health and welfare benefits such as medical, dental, vision, life, and Short- and Long-Term Disability • Flexible Spending Accounts for eligible health care and dependent care expenses • Family benefits such as adoption assistance and paid parental leave • Defined contribution retirement plans with employer match and other financial wellness programs • Educational Assistance Program