Senior Digital Marketing Analyst

🕒 December 19, 2025

⚜️ Louisiana, North Carolina, +3 more states – Remote

⚜️ Louisiana – Remote 🌲 North Carolina – Remote 🦀 Maryland – Remote 🔔 Pennsylvania – Remote ☕ Washington – Remote

💵 $57.7k - $107.8k / year

⏰ Full Time

🟠 Senior

🌐 Digital Marketing

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Highmark Health

WebsiteLinkedInAll Job Openings

10,000+ employees

Founded 1852

🛡️ Insurance

💼 Consulting

📦 Logistics

💰 $5M Grant on 2021-05

Insurance • Consulting • Logistics

Highmark Health is a healthcare company committed to reinventing the healthcare system and improving its services for everyone. The organization offers a broad range of career opportunities across various fields such as clinical care, technology, finance, and marketing. Highmark Health emphasizes diversity, equity, and inclusion in its workforce, creating a supportive environment for employees from all backgrounds. The company has been recognized for its commitment to disability inclusion, diversity, and military-friendly employment. As an independent licensee of the Blue Cross Blue Shield Association, Highmark Health strives to create remarkable healthcare experiences for its customers and employees alike.

📋 Description

• Develops, evolves, and then communicates various digital strategy, including but not limited to web, social, and/or mobile strategy. • Defines engaging, retail-oriented solutions, best practices, and opportunities to meet business objectives and the broader customer experience. • Works closely with customers, stakeholders, and technology partners to understand business goals, multi-channel marketing strategies, brand strategies, content strategies, product strategies, and technology solutions in order to create best-fit digital marketing programs and solutions, serving as a trusted advisor to internal customers. • Keeps management informed of project activity, interdependencies, challenges and opportunities and educates stakeholders by socializing new, interdependent, or evolving digital capabilities and opportunities. • Manages and distills research, analytics, competitive activities, and emerging trends to support digital strategy. • Makes tactical decisions, and socializes opportunities with stakeholders. • Monitors competitive landscape as well as other related verticals such as retail or financial, creating insights for future development; sets, meets, and re-evaluates key performance indicators for all projects and BAU digital capabilities. • Ensures consistent messaging within digital channel by working with content providers, content strategists, and cross-channel marketing and business partners to ensure consistency throughout customer experience. • Other duties as assigned or requested.

🎯 Requirements

• High School Diploma or GED • 5-10 years of relevant, progressive experience in the area of specialization • 5–10 years in marketing analytics, digital analytics, or customer analytics • Experience in healthcare , payer/provider environment, or other regulated industries (preferred) • Proven track record analyzing complex customer and campaign datasets from CRM, CDP, web/app analytics, and marketing automation platforms. • Experience with Adobe Web SDK or Tealium/ Freshpaint event instrumentation. • Background in behavioral science, marketing science, or healthcare consumer experience. • Exposure to machine learning operations ( MLOps ) or automated model scoring. • Familiarity with call center analytics, provider engagement data, or member experience metrics (CAHPS, HEDIS, STARS).

🏖️ Benefits

• Health insurance • 401(k) matching • Paid time off • Flexible work arrangements