Senior Digital Data Analyst

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đź•’ 6 days ago

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Logo of Carhartt

Carhartt

1001 - 5000 employees

Founded 1889

đź‘— Fashion

đź›’ Retail

Fashion • Retail

Carhartt is an American apparel company known for durable workwear and outdoor clothing. The brand sells men's, women's and kids' clothing, outerwear, boots, gloves, accessories, PPE and scrubs, with a strong focus on garments for construction, farming, mechanics, and other trades. Carhartt operates an extensive e-commerce storefront and retail distribution (including collaborations and specialty collections), and positions itself as a practical, utility-focused fashion and retail brand rooted in work and safety.

đź“‹ Description

• Analyze, predict, and provide data and information for business actions. • Deliver presentations, insights, recommendations, and reports using digital data. • Support consumer journey and execution of consumer-facing programs and services. • Provide leadership over tracking deliverables and project timeframes. • Ensure tagging is complete on the website. • Collaborate to increase self-service usage of Adobe across the organization. • Create vision for digital marketing tracking strategy. • Maintain data connections, Marketing Channels, and SAINT Classifications. • Provide self-service training and mentor business end users.

🎯 Requirements

• Bachelor's degree in Math, Statistics, Computer Science, Engineering, Economics. or related field and/or equivalent years of relevant experience. • Minimum of 5-6 years of BI and Analytics experience inclusive of 2-3 years building dashboards and delivering clickstream analysis & recommendations using Adobe Analytics or Google Analytics • 1 year using Tealium and proficiency with Utag data layer preferred • Experience presenting to & working with all levels of management, including negotiation of deliverables • Proficient at debugging and identifying root cause of tracking issues; demonstrated knowledge of common types of issues • Exemplify a sophisticated understanding of how web analytics tooling works, such as persistence of IDs/variables, cross-device tracking, data layers and processing rules • Experience deploying analytics in asynchronous/single page application (built on Angular.js) preferred • Demonstrated curiosity resulting in ability to turn insights into recommendations • Strong cross-functional collaboration skills and the proven ability to work effectively with numerous stakeholders and contributors, both internally and externally • Excellent written and oral communication skills with the proven ability to communicate with all levels including management and retail partners • Strong organizational skills with demonstrated ability to prioritize workload and attention to detail.

🏖️ Benefits

• Health insurance • Professional development

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