Digital and Content Marketing Manager

September 20

Apply Now

Receive Emails with Similar Jobs

CarriersEdge

WebsiteLinkedInAll Job Openings

CarriersEdge is a leading provider of online driver training for the trucking industry. With a comprehensive library of safety and compliance courses, supported by advanced management and reporting functions, CarriersEdge helps over 2000 fleets train their drivers without sacrificing miles or requiring people to come in on weekends. CarriersEdge is also the creator of the Best Fleets to Drive For program, an annual evaluation of the best workplaces in the North American trucking industry.

11 - 50 employees

📋 Description

• Managing Online Campaigns: Overseeing campaigns across multiple digital channels, including social media, email, search engines, and display advertising. • Managing Content Program: Developing and managing content calendars, working with SMEs to identify topics and themes for various platforms, including blog posts, webinars, social media, and website. • Social Media Management: Developing and executing social media strategies, creating content, managing social media accounts, and engaging with followers. • Email Marketing: Planning, executing, and analyzing email marketing campaigns to nurture leads and promote products/services. • Website Optimization: Ensuring the website is optimized for user experience, SEO/AIO, and conversion. • Data Analysis & Reporting: Analyzing campaign data from disparate systems, identifying opportunities for improvement, and creating dashboards for management. • Project Management: Manage content calendars, coordinate with writers and designers, and ensure timely delivery of content. • Maintain and expand current products while keeping a critical eye on performance, reliability, and usability. • Work individually and collaboratively with team; minimal meetings and self-directed work expected.

🎯 Requirements

• Must reside in Canada. • A bachelor's degree in marketing, communications, or a related field. • 8+ years experience in progressively senior marketing roles in B2B or SaaS companies. • Expert knowledge of digital marketing platforms and tools (e.g., SEO, social media, PPC, email marketing). • Demonstrated expertise with marketing support tools and systems (e.g. Hubspot, Zoho, Mailchimp, Meta Business Suite, LinkedIn). • Proven experience leading multiple types of campaigns. • Strong analytical skills to interpret data and create reports. • In-depth knowledge of various digital marketing channels and best practices. • Outstanding communication, organizational, and project management skills. • Experience with Jira and Confluence an asset. • Fluency in French an asset.

🏖️ Benefits

• This is a remote position, suitable for individuals with disabilities. • CarriersEdge welcomes and encourages applications from people with disabilities. • Accommodations are available on request for candidates taking part in all aspects of the selection process. • We don’t care where you work and we won’t be looking over your shoulder micromanaging you. • You’ll have minimal meetings disrupting your week, and plenty of time to focus on doing the best job possible.