CELSIUS
B2C • eCommerce • Wellness
CELSIUS is a global beverage company that produces the premium lifestyle energy drink CELSIUS, offering a healthier, zero-sugar alternative to traditional energy drinks. The company promotes active lifestyles and fitness through its diverse range of products, including various flavors and formats designed to inspire individuals to achieve their fitness goals and maintain their health. CELSIUS aims to empower consumers to 'LIVE FIT,' which encapsulates a mindset of enhancing everyday physical performance as part of a balanced lifestyle.
501 - 1000 employees
👥 B2C
🛍️ eCommerce
🧘 Wellness
💰 $550M Post-IPO Equity on 2022-07
Director, Category Development
Job not on LinkedIn
September 30
CELSIUS
B2C • eCommerce • Wellness
CELSIUS is a global beverage company that produces the premium lifestyle energy drink CELSIUS, offering a healthier, zero-sugar alternative to traditional energy drinks. The company promotes active lifestyles and fitness through its diverse range of products, including various flavors and formats designed to inspire individuals to achieve their fitness goals and maintain their health. CELSIUS aims to empower consumers to 'LIVE FIT,' which encapsulates a mindset of enhancing everyday physical performance as part of a balanced lifestyle.
501 - 1000 employees
👥 B2C
🛍️ eCommerce
🧘 Wellness
💰 $550M Post-IPO Equity on 2022-07
📋 Description
• Develop and own category growth strategies aligned with brand priorities and customer needs across all retail channels. • Lead the creation of long-range category vision, frameworks, and roadmaps using syndicated, shopper, and proprietary research. • Serve as the “voice of the category” in customer meetings, influencing joint business planning with insights-led storytelling. • Translate shopper and consumption trends into actionable plans for assortment, shelving, pricing, and promotion. • Lead the development of shopper-centric selling stories using a variety of tools and data providers (Circana, Numerator, Custom Research). • Collaborate with Insights and Brand teams to identify whitespace opportunities and new product positioning strategies. • Partner with key retail customers to deliver data-driven category solutions that drive mutual growth. • Act as a thought partner to Category Buyers and Planners; provide compelling recommendations on space, assortment, and activation. • Influence customer planograms, pricing, and promotion strategies using best-in-class analysis. • Lead a team of category managers; inspire strategic thinking, curiosity, and analytical rigor. • Partner with Sales, Marketing, Trade, and Field Execution to align category strategies with field activation. • Contribute to innovation pipeline development with insights that bridge consumer needs and category dynamics. • Develop KPIs and scorecards to measure impact of category initiatives and refine strategies accordingly. • Lead post-event analytics to determine ROI of major promotions, launches, and merchandising initiatives.
🎯 Requirements
• 10+ yrs category leadership within beverage/CPG; 5+ yrs people management • Track record of success leading Category teams • Expert user of syndicated, shopper-card and loyalty data • Demonstrated success winning Top-10 retailer line reviews and planogram expansions • AC Nielsen CMI or CMA-CPG certification a plus • Beverage Experience a plus • 25 % travel
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