General Manager

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October 3

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CELSIUS

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B2C • eCommerce • Wellness

CELSIUS is a global beverage company that produces the premium lifestyle energy drink CELSIUS, offering a healthier, zero-sugar alternative to traditional energy drinks. The company promotes active lifestyles and fitness through its diverse range of products, including various flavors and formats designed to inspire individuals to achieve their fitness goals and maintain their health. CELSIUS aims to empower consumers to 'LIVE FIT,' which encapsulates a mindset of enhancing everyday physical performance as part of a balanced lifestyle.

501 - 1000 employees

👥 B2C

🛍️ eCommerce

🧘 Wellness

💰 $550M Post-IPO Equity on 2022-07

📋 Description

• Develop and implement go-to-market strategies tailored to the Canadian market, with emphasis on grocery, convenience, and key accounts and food service. • Build, lead, and mentor a **team of Key Account Managers** to manage relationships with top Canadian retailers and deliver best-in-class execution. • Achieve net revenue, gross profit, and EBITDA targets for the Canadian business. • Collaborate closely with PepsiCo’s Canadian system and distributor partners; lead Joint Business Planning (JBP), negotiations, and scorecard accountability. • Build, lead and mentor a marketing team to localize global brand campaigns, aligning with North America strategy while delivering impactful consumer and trade marketing programs in Canada. • Successfully introduce and scale new products into the Canadian market using customer insights and shopper behavior. • Oversee budgeting, forecasting, and year-to-go (YTG) planning for Canada. • Recruit, build, and develop a **high-performing Canadian Commercial & Marketing organization** with clear succession pipelines. • Work closely with U.S. leadership to ensure alignment, leverage best practices, and maximize synergies across the PepsiCo system. • Establish and track KPIs, processes, and retail execution standards to ensure flawless in-market delivery.

🎯 Requirements

• 12–15+ years of progressive leadership in Sales, Commercial, or General Management roles in **FMCG or beverages** • Proven success in the **Canadian retail landscape**, especially in **grocery, convenience, and key accounts** • Strong **P&L ownership** experience and record of delivering profitable growth in Canada • Extensive experience managing **national distributors, retail customers, and system partners** • Track record of building and leading **Key Account teams** with measurable success in retail execution • Bachelor’s degree required; MBA or equivalent preferred • English fluency required; French bilingualism strongly preferred

🏖️ Benefits

• Competitive base salary ($250,000 - $265,000 CAD) • Performance Bonus • 15 days of vacation per year • Stock options