Product Marketing Manager

Job not on LinkedIn

🕒 April 30

🏈 Ohio – Remote

🏈 Ohio – Remote

💵 $67k - $87.1k / year

⏰ Full Time

🟢 Junior

🟡 Mid-level

🎁 Product Marketing

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Cengage Group

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

📚 Education

🛍️ eCommerce

☁️ SaaS

💰 Private Equity Round on 2023-06

Education • eCommerce • SaaS

Cengage Group is a global education technology company dedicated to enhancing learning experiences. With over 100 years of service, Cengage provides affordable and high-quality digital products and services that help learners become job-ready. Their offerings support various educational goals, including reskilling, upskilling, degree attainment, and language learning, ensuring access to quality education for individuals of all backgrounds and abilities.

📋 Description

• Support go-to-market (GTM) readiness and product launches by coordinating messaging, enablement assets, and timelines across Product, Marketing, and Sales teams • Lead the analysis of market dynamics, customer needs, and competitive landscape to inform product positioning, roadmap communication, and GTM execution • Execute ongoing, structured collection and synthesis of voice-of-customer and voice-of-field insights to support messaging, enablement materials, and launch readiness • Shape and influence product roadmap development and prioritization by providing market, customer, and field-informed inputs in close partnership with Product Management • Own and maintain product messaging across web and marketing channels, ensuring accuracy, consistency, and alignment with product strategy

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a similar field, or equivalent practical experience • Typically requires 2+ years of related experience in product marketing, marketing, or equivalent practical experience • Working knowledge of product marketing and go-to-market concepts, including product positioning, customer segmentation, and GTM readiness • Ability to analyze market dynamics, competitive landscape, and customer or field feedback and translate insights into actionable clear messaging and enablement materials • Strong collaboration skills and comfort working cross-functionally with Product, Sales, and Marketing partners

🏖️ Benefits

• Competitive salary • Discretionary incentive bonus program • Opportunities for professional development • Commitment to inclusion and belonging