Manager – Segmentation and Channel Activation

Job not on LinkedIn

October 31

🎸 Tennessee – Remote

Although this job is listed in Tennessee, this company may be open to hiring remote in other states.

⏰ Full Time

🟡 Mid-level

🟠 Senior

👔 Manager

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Charity Navigator

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Charity • Non-profit • Social Impact

Charity Navigator is a nonprofit organization that serves as a research tool for donors aiming to make informed and impactful contributions to charitable organizations. By using data from the IRS and partnering charities, Charity Navigator offers unbiased ratings for over 225,000 charities, thus helping donors maximize the effectiveness of their contributions. The platform includes various features like the Giving Basket, which enables donors to support multiple charities in one transaction, and provides resources for effective giving, protecting donations, and tax benefits. Charity Navigator is committed to ensuring donors can give with confidence and make a real difference in the causes they care about.

11 - 50 employees

Founded 2001

🤲 Charity

🤝 Non-profit

🌍 Social Impact

📋 Description

• Responsible for the strategic management, development and activation of all enterprise mass channel segmentation needs designed to target, acquire, retain, and reactivate donors. • Oversees all efforts and data activation needs through coordination with leaders and program managers across the organization. • Drives a data-driven culture working with internal and external partners to ensure that enterprise mass channel segmentation needs follow best in class data practices to meet revenue and audience goals. • Accountable for monitoring and providing recommendations for data hygiene and data storage methods while fulfilling all legal and compliance obligations to protect organizational data. • Works closely with leaders to understand and recommend best practices regarding online and offline data integration. • Makes recommendations and communicates strategies to team members ensuring proper usage to maximize revenue and efficiency. • Oversees the development and alignment of strategic goals across teams to meet revenue and audience goals. • Develops and supports strategic audience segmentation to drive omnichannel personalization by partnering with internal teams to develop and deploy new models using 1st and 3rd party data through digital advertising. • Serves as a strategic liaison and advisor to leadership groups including but not limited to EPMO Projects, Governance Councils and Steering Committees. • Advocates for enterprise mass channel needs and performs data research and analysis, strategic decision making, and leverages technology tools to fulfill data needs. • Directs the prioritization of duties and tasks assigned to team members working on data, segmentation, and activation needs.

🎯 Requirements

• A bachelor’s degree or more than 5 years of experience in Marketing, Advertising, Economics, Computer Science, Information Systems, Business Analytics, or related field. • An additional four years of related experience beyond the minimum required may be substituted in lieu of a degree. • Knowledge of Marketing Automation Tools and Data Analysis Tools preferred. Examples include Salesforce Suite of Products, IBM Marketing Operations (UNICA), MySQL, Adobe Analytics and LiveRamp. • Competency in all Microsoft Office applications. • Ability to understand data fundamentals and how they relate to audience objectives. • Extensive organizational skills and ability to work in a fast-paced environment. • Effectively and concisely communicate cross-functionally with Leadership, program stakeholders and external vendors through verbal, written and face-to-face communication.

🏖️ Benefits

• Core Medical Coverage: (low cost low deductible Medical, Dental, and Vison Insurance plans)​ • 401K Retirement Plan with 7% Employer Contribution • Exceptional Paid Time Off • Maternity / Paternity Leave • Infertility Treatment Program • Adoption Assistance • Education Assistance • Enterprise Learning and Development • And more