Director, Lifecycle Marketing

November 4

Apply Now

Receive Emails with Similar Jobs

ChowNow

WebsiteLinkedInAll Job Openings

eCommerce • SaaS • B2B

ChowNow is a platform dedicated to simplifying online ordering for restaurants. It provides a host of tools designed to manage orders efficiently, improve profitability, and enhance the visibility of restaurants through branded mobile apps, integrated ordering systems, and marketing solutions. Restaurants can use ChowNow to create commission-free online ordering directly on their websites and apps, integrate with their POS systems, and leverage advanced reporting tools for analytics. ChowNow focuses on driving direct orders to help restaurants retain full control over their customer relationships and data while cutting down on costly third-party commissions. By offering automated marketing tools and loyalty programs, ChowNow supports restaurants in growing their customer base and increasing repeat business.

201 - 500 employees

Founded 2011

🛍️ eCommerce

☁️ SaaS

🤝 B2B

💰 $21M Series C on 2019-05

📋 Description

• Lifecycle & Retention Strategy • Own the full lifecycle across restaurant partners and diners, from first touch to loyalty and advocacy • Build and optimize multi-stage nurture and retention programs across email, push, SMS, and in-app channels • Define and improve conversion, activation, and retention metrics across the funnel • Map end-to-end journeys and design experiments that drive speed-to-value, engagement, and renewal • Partner with Sales, CX, and Product to create a seamless, data-driven experience from lead to long-term customer • Pipeline Conversion & Activation • Build automated nurture sequences that convert marketing-qualified leads (MQLs) → SQLs → closed deals • Improve onboarding and activation through behavioral triggers and personalization • Design lifecycle touch points that accelerate decision-making and reduce drop-off • Partner with SDR and AE teams on campaign handoff and follow-up strategy • Retention, Expansion & Loyalty • Create cross-sell, upsell, referral, and win-back programs that increase net revenue retention (NRR) • Collaborate with CX and Product Marketing to drive feature adoption and customer success • Launch customer advocacy and referral initiatives to drive organic growth • Analyze churn data and implement proactive retention campaigns for at-risk segments • Sales Partnership • Own the marketing automation and CRM stack (Iterable, Salesforce, Marketo) • Build trigger-based journeys and lifecycle automations powered by behavioral data • Partner with RevOps to fix data flow, routing, attribution, and measurement across systems • Develop dashboards that track conversion, activation, retention, and expansion performance in real time • Analytics & Experimentation • Establish a testing culture—run A/B, holdout, and multivariate experiments across campaigns and segments • Translate data into actionable insights that improve funnel performance • Partner with Finance to quantify CAC, payback, LTV, and NRR impact • Report results weekly and quarterly with clear recommendations for scaling

🎯 Requirements

• Have 8+ years of experience in **B2B/B2C lifecycle, retention, or CRM marketing** • Have 4+ years of direct management experience • Have a proven record improving **pipeline conversion, activation, and retention** in SaaS or marketplace environments • Have a strong understanding of **high-velocity SMB or mid-market SaaS funnels ($10K–$50K ACV)** • Are an expert in **marketing automation platforms (Iterable, Marketo, Braze, or HubSpot)** • Have experience leading teams and collaborating with **Sales and CX** to drive revenue outcomes • Have an analytical mindset — you think in dashboards, test plans, and funnel math

🏖️ Benefits

• Expected On Target Earnings (OTE): $182,000- $236,000 (depending on candidate experience and location) • Ongoing training and growth opportunities. • A "Best Place to Work" winner multiple times where we focus on creating a great employee experience. • Rock solid medical, dental, and vision plans. • Mental Health Coverage - we offer several programs to support your mental health and wellness goals. • Unlimited Paid Vacation. We expect you to work hard, but still enjoy your personal life • 7 weeks of baby bonding time for all new parents (within the first year of birth or adoption), 8 Weeks of Paid Pregnancy Leave. • 401(k) Matching • Employer-contributing student loan assistance program or continuing education reimbursement program • Employee Stock Incentive Plan. • Pet insurance for your fur babies • Consistent & fair leadership: we’ll share info, set clear goals, show you respect, and treat everyone fairly. • Enough freedom to spread your wings while still holding you accountable.