Portfolio Marketing Manager

Job not on LinkedIn

November 4

🐊 Florida – Remote

Although this job is listed in Florida, this company may be open to hiring remote in other states.

💵 $100k - $120k / year

⏰ Full Time

🟠 Senior

🔴 Lead

🎡 Marketing

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Claro Enterprise Solutions

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Telecommunications • eCommerce • B2C

Claro Enterprise Solutions is a telecommunications company that provides a wide range of services including internet plans, mobile plans, and various digital content options. They offer solutions for both personal and business needs, enabling customers to manage their services easily through online platforms. Claro is committed to delivering quality connectivity and customer support, ensuring users have access to essential telecommunications services.

201 - 500 employees

Founded 1990

📡 Telecommunications

🛍️ eCommerce

👥 B2C

📋 Description

• Create a portfolio hierarchy that aligns with market and buyer needs and supports the business strategy. • Develop a go-to-market plan to support and grow the portfolio of offerings, including prioritizing and aligning target audiences, crafting effective messaging, and planning campaign strategy. • Translate the company’s business objectives, market opportunities, and portfolio of offerings into a formal, cohesive go-to-market strategy. • Partner with leaders across the business (e.g., sales, product, marketing, and customer success) to design an aligned set of strategies, tactics, and resources that achieve corporate objectives • Provide insight and support to company leadership to inform the identification and development of new offerings (products, solutions, or services) • Understand buyer and customer needs, market trends, and the competitive landscape. • Create a revenue enablement plan and oversee marketing contributions to drive the adoption of the portfolio in buyer- and customer-facing roles. • Oversee launch planning for new offerings — including an enterprise-wide process and template — that incorporates products, solutions, and services where applicable. • Provide leadership, direction, and mentoring to guide the product marketing / vertical marketing staff in their day-to-day activities. • Formalize processes, measurement tools, and reporting structure to support the portfolio marketing team’s goals. • Conduct routine assessments of the organization’s go-to-market processes and address performance gaps. • Serve as our brand ambassador and portfolio voice at events by speaking at our events.

🎯 Requirements

• Bachelor’s degree in marketing, business, or a related field required • Master's Degree MBA Required • 7-9 years In the B2B marketing space, with a minimum of five years in management roles • Global experience with diverse and distributed teams is a plus • 4-6 years of Advanced experience with product line or business unit management strongly preferred • 4-6 years Demonstrated success influencing C-level executives and cross-functional leaders • 4-6 years Strong background in business analytics and ability to show impact on revenue growth • 4-6 years Demonstrated skills in messaging and positioning offerings • 4-6 years of Experience developing thought leadership to enhance a company’s reputation in terms of expertise and innovation • 4-6 years Analytical ability to translate quantitative data into insights and actionable recommendations • Proficient in English; Spanish is a plus. • Certified Product Marketing Manager (CPMM)-AIPMM Preferred Language Skills: English. Spanish is a plus.

🏖️ Benefits

• Professional development • A culture that celebrates success and diversity • Medical, Dental, Vision • 16 Holidays, 15 days PTO, 7 sick days • 401k with a match and tuition reimbursement