Website Marketing Manager

October 22

☕ Washington – Remote

Although this job is listed in Washington, this company may be open to hiring remote in other states.

💵 $88.2k - $98k / year

⏰ Full Time

🟡 Mid-level

🟠 Senior

🎡 Marketing

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Code.org

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Education • Non-profit • Technology

Code. org is a non-profit organization dedicated to expanding access to computer science education. It aims to make coding accessible to all students by providing free coding resources, tutorials, and courses for schools and educators. Code. org is well-known for its Hour of Code campaign, which encourages students globally to learn coding through interactive projects. The organization partners with numerous technology companies to support coding education in schools worldwide.

51 - 200 employees

Founded 2013

📚 Education

🤝 Non-profit

💰 Grant on 2022-06

📋 Description

• Assist with the day-to-day management of Code.org and CSforALL websites (pre-sign in, non-studio), ensuring high performance, accessibility, and alignment with organizational priorities. • Collaborate with Engineering and external developers to support website roadmap execution, technical improvements, and creative updates. • Assist in implementing UX/UI improvements based on user research, analytics, and stakeholder input to enhance site usability and conversions. • Support the implementation and optimization of the content strategy and site architecture in partnership with content creators and brand stakeholders. • Ensure all content meets accessibility standards, is mobile-responsive, and supports multilingual needs as appropriate. • Support SEO efforts, keyword strategy, and metadata optimization to increase search engine visibility. • Monitor and analyze website traffic, engagement, and performance metrics using tools like Google Analytics and Google Search Console. • Provide insights and recommendations to the Director and broader team to inform ongoing strategy and experimentation. • Partner with the Marketing Analyst to report on KPIs and develop dashboards that track user behavior and campaign impact. • Support donation and advocacy-related pages to maximize fundraising and policy impact through optimized user flows and messaging. • Assist in the implementation of personalization and dynamic content strategies to tailor user experiences by audience. • Help implement A/B testing, heatmapping, and user journey analysis to improve conversion rates and engagement across key landing pages. • Work closely with the Director of Email & Website to align web initiatives with email, lifecycle marketing, social, and broader organizational goals. • Coordinate with internal teams (Marketing, Advocacy, Programs, Fundraising) to ensure web content reflects current priorities and campaigns. • Help manage relationships with web vendors and external contractors, ensuring timely, high-quality deliverables and adherence to budget.

🎯 Requirements

• Bachelor’s degree in Marketing, Communications, Web Design, or a related field. • 5+ years of experience in website management, digital marketing, or UX/UI design. • Hands-on experience with CMS platforms (e.g. Contentful, Framer), Google Analytics, SEO tools, and web performance tools. • Strong understanding of UX best practices, SEO, information architecture, and responsive design. • Excellent organizational and project management skills, with the ability to prioritize and multitask. • Ability to work independently on execution, with strong collaboration skills across teams • Experience with web accessibility standards (e.g., WCAG AA), responsive design principles, and basic HTML/CSS or design tools (e.g., Figma, Adobe XD). • Hands-on experience with A/B testing and heatmapping platforms (e.g., Ninetailed, Optimizely) to inform data-driven UX and conversion improvements. • Experience managing and evolving CMS architectures (e.g., Contentful), collaborating with Engineering to structure content models and implement API-driven updates that improve performance and scalability during major campaigns. • Understanding of modern front-end environments (e.g., React, Next.js, Vite) and how technical frameworks impact SEO, site performance, and user experience. • Strong grasp of technical SEO and analytics foundations, including sitemaps, robots.txt, URL strategy, GA4, and experimentation frameworks such as Statsig. • Familiarity with modern web operations practices — including semantic HTML, accessibility standards, Git-based workflows, CI/CD processes, and internationalization (i18n) to support multilingual audiences. • Be a U.S. Citizen or Permanent Resident • Work within the United States • Pass a pre-employment background check • Be willing to travel a minimum of two times per year for team events

🏖️ Benefits

• Technology subsidy consistent with our Bring Your Own Device environment • Flexible, engaging, and remote working environment • Paid time off: 5 weeks total, comprised of 3 weeks vacation annually, plus a 2-week winter break office closure (including Christmas and New Year's), and sick leave • Medical, dental and vision premiums paid at 100% for FT positions and their dependents • Option to participate in 403b retirement plan • Annual professional development stipend • The opportunity to help students learn better and change the face of computer science