Senior Product Manager – Growth Incentives

October 31

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Coinbase

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Crypto • Finance • Fintech

Coinbase is a leading cryptocurrency exchange platform that allows individuals and institutions to buy, sell, and trade various crypto assets such as Bitcoin and Ethereum. The company offers advanced trading tools, institutional solutions, and a self-hosted wallet for storing and managing cryptocurrencies. With a strong focus on security and transparency, Coinbase provides a trusted platform used by millions globally. It supports various features including staking, earning rewards, and spending crypto through their cards. Additionally, Coinbase provides developer tools and APIs for building onchain applications, making it a comprehensive hub for engaging in the crypto economy.

1001 - 5000 employees

Founded 2012

₿ Crypto

💸 Finance

💳 Fintech

💰 $21.4M Post-IPO Equity on 2022-11

📋 Description

• Define and Build the "Incentive Primitives" from 0-to-1: This is the core of the role. You will lead the 0-to-1 design and build of the reusable "LEGO bricks" for the entire engine. You'll partner with Engineering to invent and launch the very first versions of core components, like advanced targeting/eligibility logic, a library of payout models, and standardized campaign management tools. • Build the "Incentives Engine" Vision: You will use your deep, hands-on learnings to define and own the 0-to-1 strategy for our new "incentives-as-a-service" engine. Your goal is to enable teams across Coinbase to launch high-ROI campaigns in days, not months. • Create the Intelligence Layer: Partner with Data Science to build the analytics and optimization layer for all incentives. You will define the data models and A/B testing frameworks required to rigorously measure ROI from day one. • Partner with Risk & Compliance: Lead the deep integration with our core risk and compliance systems to proactively prevent fraud and abuse, ensuring your engine is secure and scalable. • Lead Cross-Functional Execution: You will lead and align a large, cross-functional team of engineering, design, data science, risk, marketing, and finance partners to build and scale this critical, company-wide infrastructure. • Understand your product’s strategic and competitive position and deliver results in the context of broader organizational strategies and goals.

🎯 Requirements

• 6+ years of product management experience, preferably on a high-performing Growth team at a consumer tech company. • An entrepreneurial "0-to-1" mindset. You are not afraid to roll up your sleeves and "do the job" manually first (like running an incentive program) before you build the technology to automate it. • Deep "1-to-N" Systems Thinking. You are a natural systems thinker. You see the one-off solution as a prototype for the scalable, reusable "engine" and "primitives" you will build next. • Direct experience in the Growth, Promotions, or Incentives space. You have built or managed systems related to rewards, user bonuses, loyalty programs, or complex pricing. • Deeply analytical, with a proven ability to partner with Data Science to build measurement and A/B testing frameworks from the ground up. • Exceptional interpersonal communication, relationship management, and organizational skills, with a proven ability to lead complex, multi-quarter, cross-functional projects.

🏖️ Benefits

• bonus eligibility • equity eligibility • benefits (including medical, dental, and vision)