Senior Product Marketing Manager

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May 9

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CoinMarketCap

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Crypto • Finance • eCommerce

CoinMarketCap is a leading cryptocurrency market data platform that provides real-time information on cryptocurrency prices, trading volumes, market capitalization, and more. It serves as a comprehensive resource for investors and traders to track various cryptocurrencies and analyze market trends.

51 - 200 employees

₿ Crypto

💸 Finance

🛍️ eCommerce

📋 Description

• Lead GTM Strategy & Execution: Develop and execute comprehensive go-to-market (GTM) strategies for new product launches, feature updates, and key initiatives, ensuring alignment with business goals and growth targets. • Feature Prioritization: Working with the product development team to identify and prioritize features that will best meet user needs and achieve marketing goals. • Messaging & Story Telling: Collaborate with product teams to deeply understand product features and capabilities, and translate these into clear, compelling messaging for different customer segments. • Content Development: Collaborate with content, demand gen, and product teams to build assets including one-pagers, web copy, email sequences, and case studies. • Cross-Functional Leadership: Manage cross-functional teams to ensure timely delivery of launch activities (e.g., content creation, PR outreach, influencer marketing, email marketing). • Community amplification: Work with KOLs, and influencers in the crypto and Web3 ecosystem to promote products, build brand awareness, and engage with users. • Performance Tracking & Optimization: Define KPIs for GTM success and continuously refine strategies based on performance insights.

🎯 Requirements

• 6+ years of product marketing experience in technology companies, with at least 2 years in the crypto/Web3 or blockchain space. • Proven track record of launching products and driving adoption through hands-on marketing efforts. • Deep understanding of blockchain technology, cryptocurrencies, and the broader Web3 ecosystem.Experience with competitive analysis, market research, and crafting GTM strategies. • Ability to work cross-functionally in a standalone role while collaborating with a diverse, global team.Comfortable in a startup environment where priorities shift, and speed is key. • Exceptional communication and storytelling skills, with both technical and creative expertise.