Growth Marketing Lead

September 24

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CoinTracker

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Crypto • Fintech • SaaS

CoinTracker is a comprehensive solution for managing cryptocurrency investments and tax obligations. By seamlessly connecting with over 500 exchanges and wallets, CoinTracker provides an optimized tax report for users in minutes. It is highly regarded for its ease of use, extensive support for cryptocurrencies, and reliable integration with tax software like TurboTax and H&R Block. With features such as automated DeFi detection and portfolio tracking, CoinTracker is an invaluable tool for both novice and experienced crypto investors. The platform ensures secure and efficient management of crypto taxes through robust integrations, real-time tracking, and user-friendly dashboards.

51 - 200 employees

Founded 2017

₿ Crypto

💳 Fintech

☁️ SaaS

💰 $100M Series A on 2022-01

📋 Description

• Own paid acquisition campaigns across Meta, Google, TikTok, Reddit, and LinkedIn — strategy, creative testing, and optimization • Manage and scale CoinTracker’s affiliate program with tracking, incentives, and ROI analysis • Partner on SEO improvements and run organic/content experiments • Implement and maintain attribution frameworks (pixels, CAPI, Roadway, Segment, SDKs) • Build a campaign and experimentation calendar to ensure high test velocity • Collaborate cross-functionally with design, product, social, finance, and vendors to execute campaigns • Provide clear reporting on channel performance, ROI, and budget recommendations • Explore referral, gamification, and viral growth loops to unlock new acquisition sources • Deliver outcomes: scalable performance marketing, structured affiliate program, increased SEO traffic, trusted attribution, validated experimentation, and clear reporting/dashboards

🎯 Requirements

• 8+ years of experience in growth or performance marketing, ideally in B2C fintech, SaaS, or marketplaces (crypto a plus) • Proven ability to run and optimize multi-channel paid campaigns with measurable ROI • Hands-on experience with tracking/attribution tools (pixels, SDKs, CAPI, Segment, Roadway, Looker) • Affiliate program management and channel optimization experience • Familiarity with SEO and lifecycle marketing best practices • Strong analytical and testing mindset; comfortable building dashboards and frameworks • Ability to thrive in ambiguity — strategic thinker and scrappy executor • Curiosity about crypto and fintech trends, with the ability to translate insights into growth strategies

🏖️ Benefits

• Remote work (globally distributed team) • 🌴 Awesome benefits