Senior Product Marketing Manager

🕒 May 1

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CoLab Software

WebsiteLinkedInAll Job Openings

51 - 200 employees

⚡ Productivity

🏢 Enterprise

Software • Productivity • Enterprise

CoLab Software is a company focused on improving the design collaboration process for engineering teams. They provide tools that facilitate efficient CAD reviews and automate issue tracking, helping teams design better products faster. CoLab integrates with major PLM and CAD systems and supports a variety of use cases including supplier collaboration, cost reduction, new product development, and design for manufacturability. Their platform, featuring tools such as ReviewAI, enables users to generate feedback, collaborate in real-time, and capture performance data to drive continuous improvement. CoLab aims to streamline design processes, reduce decision-making errors, and enhance product quality.

📋 Description

• Execute product launches by translating campaign strategy into clear messaging, briefs, and launch assets. • Own messaging for features and bundled releases, including launch emails, conference talks, presentations, and social posts. • Partner with Product Management to understand the roadmap and own all launch logistics. • Partner with GTM Enablement to produce educational materials for CoLab’s Sales and Customer Success Teams. • Own messaging and effectiveness for key website pages, including product, feature, and use case pages. • Build deep expertise in competitive solutions and support high-stakes competitive deals. • Contribute to ongoing product content between launches, not just at major release moments. • Review and elevate messaging across marketing, especially for technical or product-focused content.

🎯 Requirements

• 5-7+ years of total professional experience in B2B software or manufacturing, with 2+ years of experience in product marketing specifically. • Experience with customer research and proficiency in using data and insights to inform product and GTM strategy. • Strong track record favorably impacting customer and pipeline outcomes via strong positioning and messaging, campaign planning and execution, and overall thought leadership. • A combination of strategic product marketing experience and hands-on tactical execution. • Ability to effectively engage with and influence internal and external stakeholders.

🏖️ Benefits

• Extended health and benefits package, including unlimited paid vacation and RRSP matching. • Flexible remote opportunities across North America, with a hybrid office hub in St. John’s, NL.