Director of Real Estate Product Marketing

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November 21

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Colibri Group

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Education • B2B • Finance

Colibri Group is a leader in the field of professional education, dedicated to helping individuals advance and adapt in their careers. The company provides first-class learning experiences tailored to various professions, including real estate, healthcare, financial services, teaching, valuation, and accounting. Colibri Group prides itself on a holistic approach to professional learning, offering engaging educational programs, mentorship opportunities, and resources that align with the interests and goals of its students. Through its programs, Colibri Group empowers millions of professionals to achieve their career objectives and thrive in various industries.

1001 - 5000 employees

📚 Education

🤝 B2B

💸 Finance

📋 Description

• Lead the creation and implementation of comprehensive product marketing strategies that support business goals and maximize product adoption and revenue. • Conduct market research to identify trends, customer needs and competitive landscape. Use insights to guide product positioning and messaging. • Develop strategies to engage customers, collect feedback, and incorporate insights into product and marketing plans. • Define and refine product value propositions, messaging frameworks and differentiation strategies to ensure our courses stand out in the real estate learning marketplace. • Collaborate with product management, sales, brand marketing, creative team and others to ensure alignment and successful execution of marketing initiatives. • Oversee the planning and execution of go-to-market activities, including product launches and messaging. • Define key performance indicators (KPIs), analyze metrics, and report on the effectiveness of product marketing campaigns adjusting strategies as needed. • Build, mentor, and lead a high-performing product marketing team; foster a culture of innovation and continuous improvement.

🎯 Requirements

• 10+ years of experience in product marketing, with at least 3 years in a leadership role. • Demonstrated success in launching and marketing products using strong product positioning and messaging • Strong analytical, strategic thinking, and creative skills. • Market research and analysis capabilities • Exceptional communication, presentation, and interpersonal abilities. • Experience managing teams and cross-functional projects.