Engagement Marketing Manager

October 7

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Color

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Color Health provides the infrastructure to support durable and equitable public health across entire populations. Color’s technology and clinical services are the backbone of large-scale population health programs for over 200 institutions worldwide, with data and services spanning hereditary cancers, heart disease, infectious disease testing (including COVID-19), and community-based vaccination programs. Using a data driven approach, we’re democratizing access to health care insights.

501 - 1000 employees

📋 Description

• Lead the end-to-end creation and execution of multi-channel member outreach campaigns (email, mail, digital events, creative campaigns) • Write, edit, and test copy that engages different population segments across clients • Partner with Customer Success and clients to recommend rollout strategies tailored to specific populations and enrollment goals • Maintain campaign calendars and documentation, ensuring clarity across internal and client teams • Own and improve workflows for launching campaigns at scale, driving operational excellenceIdentify new growth or engagement opportunities based on campaign data and audience behavior

🎯 Requirements

• 5+ years of marketing experience executing high volume marketing campaigns, preferably for a B2B2C product. • Experience using and executing campaigns in Braze software • Experience creating and implementing comprehensive enrollment marketing plans, preferably for a B2B2C product • Demonstrated success driving multi-channel engagement and member acquisition using segmentation, personalization and triggered communications • Strong project management, written and verbal communication skills • Experience collaborating with and presenting to clients • Experience managing and optimize multi-channel marketing campaigns, analyzing performance data to inform strategy adjustments • Track and report on key performance indicators related to enrollment marketing efforts • Motivated and energetic, proven ability to work independently and collaboratively, learn quickly and drive toward defined goals and targets in a fast-paced high growth environment

🏖️ Benefits

• 💰 Competitive salary • ✨ Comprehensive medical, dental, vision, life, and disability benefits • 📈 401k match • 📝 Monthly phone and wifi stipend for employees, annual ergonomic stipend • 🏝 Generous vacation policy, paid holidays and company-wide recharge days • 🍼 Equal paid parental leave for birthing and non-birthing parents • Free cancer screening and prevention resources for employees and their adult dependents