Field Marketing Manager

2 days ago

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Confluent

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Artificial Intelligence • SaaS • Cloud Computing

Confluent is a company that specializes in data streaming platforms which turn real-time data events into actionable outcomes. Their solutions enable the development of intelligent, real-time applications, empowering teams and systems to respond to data instantly. Confluent builds a new data category that impacts the real world by providing the infrastructure for real-time data streaming, which is recognized and partnered with major tech companies like Google Cloud and Microsoft. The company maintains a remote-first culture, hiring talent from over 25 countries, and values diversity and inclusivity in their workplace.

1001 - 5000 employees

Founded 2014

🤖 Artificial Intelligence

☁️ SaaS

💰 Secondary Market on 2021-06

📋 Description

• Help define our targeted marketing strategy, programs and field execution plan encompassing multiple marketing tools, and manage program tactics, logistics, metrics and budget • Partner closely with sales leaders, account executives, acquisition reps, and partner development managers to develop growth strategies and increased engagement within prospect accounts. • Help build a field marketing plan with emphasis on 1:few/1:many digital (virtual) programs to drive new logo business in accounts; manage facets of the marketing plan for sales teams, including strategy, targeting, program tactics, metrics and budget. • Collaborate with core marketing groups to identify target audience, personas, messaging, custom content requirements, channels and calls to action to deliver marketing programs that increase engagement in digital-native accounts. • Create and execute integrated programs incorporating partners and multi-channel promotion to drive pipeline and consumption in accounts, including digital, web, virtual webinars, email/custom nurtures, targeted field events, and executive and third-party programs. • Work closely with a cross-functional team (Sales, SDRs, partner development managers) and marketing stakeholders (campaigns, digital, partner, and marketing operations) to align, develop and execute field programs on time and within budget. • Track key metrics to ensure business impact measured by account pipeline/incremental consumption, product-led consumption, database growth and accuracy for accounts, account/persona engagement • Inform field sales, SRD, and customer success managers on new and existing digital-native marketing activities being performed to increase adoption • Align and collaborate with sales and sales enablement teams to ensure SLAs for lead and program follow up are achieved • Work closely with Marketing and Sales Operations to optimize marketing tools/technology, including 6sense, Sendoso, Folloze, among others.

🎯 Requirements

• 4+ years of proven, multi-channel B2B field marketing experience within enterprise software/SaaS; Emphasis on new logo acquisition • Proactive self-starter, demonstrating high initiative and critical thinking. Proven ability to think strategically, but with flawless attention to detail in execution. • Positive, can-do attitude with demonstrated ability to achieve results working cross-functionally with sales, marketing, and product marketing teams. • Experience working both independently and within close teams in a fast-paced remote work environment, and the ability to prioritize/manage multiple projects simultaneously • Experience in developing targeted, personalized field marketing programs, events, executive and strategic account programs, which include partners. • Highly organized and efficient with the ability to develop and execute against an evolving plan with strong project management, planning, and organizational skills • Able to clearly communicate new ideas, programs and outcomes to both internal and external stakeholders • Data-driven mindset with an understanding of pipeline management, product-led consumption and related metrics, with a focus on quantifiable outcomes derived from marketing programs. • Demonstrated experience sourcing and overseeing vendors for marketing program execution. • Excellent verbal and written communication skills. Strong interpersonal skills a must. Strong influencing and relationship-building skills with both internal and external stakeholders • Team player with the flexibility to adjust to the dynamic nature of a high-growth organization • Occasional domestic travel to support customer-facing events - estimated less than 25%

🏖️ Benefits

• Offers Equity