Product Marketing Manager, Security Products

🕒 May 11

🐊 Florida – Remote

🐊 Florida – Remote

⏰ Full Time

🟡 Mid-level

🟠 Senior

👮‍♂️ Cybersecurity / Security Engineer

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ConnectWise

WebsiteLinkedInAll Job Openings

501 - 1000 employees

Founded 1982

☁️ SaaS

🔒 Cybersecurity

🏢 Enterprise

💰 $585k Seed Round on 2019-06

SaaS • Cybersecurity • Enterprise

ConnectWise is a leading provider of software and services for managed service providers (MSPs), offering solutions designed to automate and streamline operations in IT management, cybersecurity, and business management. Their Asio platform is purpose-built for MSPs, delivering tools for unified monitoring and management, cybersecurity, data protection, and business management. ConnectWise provides services like professional services automation, remote monitoring and management (RMM), quote and proposal automation, IT documentation, and financial management among others. Through partnerships and integrations with top-rated vendors, ConnectWise enhances its offering for IT service management. The company also hosts industry events and provides community support to foster growth and innovation in the MSP sector.

📋 Description

• Sets an example for other GTM function members in all phases of planning and execution • Is a subject matter expert on security products to other GTM function members • Ensures policies, practices, and procedures are understood and followed by team members, partners, customers, and stakeholders • Develops unified product positioning and messaging that differentiates our products in the market • Develops and communicates ideal customer profiles and value propositions of our products as well as the tools that support the selling process • Oversees security product launches and releases while coordinating the cross-functional execution • Monitors internal processes for efficiency and validity pre- and post- product launch • Serves as a resource for customer-facing release webinars, analyst research and briefings, and other market-centric engagements • Understands the market landscape and works with the competitive intelligence team to drive actionable insights about opportunities and threats in the market • Assists with communications, marketing campaigns and sales programs to drive demand for products • Develops and manages the positioning and messaging for product expansion strategies • Engages in continuous improvement of team processes

🎯 Requirements

• Bachelor’s degree in related field or equivalent business experience • 4+ years of relevant experience (product marketing or heavily outbound product management) • Track record of driving successful security products into the SMB or Enterprise market • Strong background in marketing security products to businesses, enterprises, and government agencies • Exceptional customer service and indirect leadership skills • Willingness to work in a team environment while being self-driven • Strong organizational skills with ability to develop and execute GTM plans • Professional presence suitable for interaction in meetings, in-person, or via email, as well as at internal and external facing events • Excellent presentation and communication skills • Ability to effectively communicate with executive leadership and stakeholders • Strong verbal and written communication skills, blogging as well as collateral • Strong ability to create visuals, present ideas, and communicate with audiences across business and technical knowledge • Track record of successfully using AI tools and systems to determine best practices for content, understand the market landscape, shape and tune messaging • Ability to work in a fast-paced environment with multiple, shifting priorities.

🏖️ Benefits

• Health insurance • Professional development opportunities • Flexible work arrangements • Paid time off