Senior Director, Marketing Operations, Analytics

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October 2

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Constant Contact

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Marketing • SaaS • B2B

Constant Contact is a company that provides digital marketing tools to help businesses grow through email marketing, SMS marketing, social media marketing, and more. They offer features such as AI-powered writing assistance, email templates, automation, integrations with other apps, and reporting tools to track campaign success. They cater to various clients including franchises, enterprises, agencies, and small businesses. They aim to boost business by building deeper relationships with important audiences through their comprehensive suite of marketing tools.

1001 - 5000 employees

Founded 1998

☁️ SaaS

🤝 B2B

💰 $400M Private Equity Round on 2021-02

📋 Description

• Define the vision and long-term roadmap for the marketing analytics and operations function in direct partnership with the CMO and other senior leaders. • Drive budgeting and ROI analysis by connecting marketing investment to revenue impact, recommending spend reallocations, and track CAC payback. Collaborate with the Finance team to prove the revenue impact of our investments. • Act as a strategic advisor to the entire marketing organization, using data-driven insights to guide campaign strategy, brand investment, and customer lifecycle management. • Develop and deploy sophisticated reporting dashboards and measurement models including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) frameworks to optimize our marketing investments. • Transform complex data from multiple sources (digital, CRM, social, etc.) into actionable insights to drive business results. • Optimize campaigns and investments through marketing performance analysis across CRM, Brand, Product, and Paid channels to optimize campaigns and investments. • Develop compelling narratives for leadership through in-depth analysis of data from digital, offline, CRM, and brand channels using visualization tools. • Build and maintain our KPI reporting infrastructure, including dashboards that track performance across channels, funnel stages, and customer cohorts. • Own the marketing technology stack, leading the evaluation, implementation, and ongoing management of key platforms like our CDP, CRM, and marketing automation tools. • Architect and optimize the end-to-end lead management process, ensuring every marketing qualified lead (MQL) is captured, scored, routed, and actioned efficiently with clear SLAs. • Design and optimize campaign workflows, lead scoring models, and funnel tracking with clear SLAs. • Drive continuous improvement by evaluating new tools and processes that unlock scale, automation, and deeper insights for the team.

🎯 Requirements

• 10+ years of experience in marketing analytics, measurement, attribution, or a related quantitative field. • A Bachelor’s or Master’s degree in a quantitative field (e.g., Statistics, Economics, Computer Science). • Deep, hands-on expertise in advanced measurement methodologies, including MMM, MTA, incrementality testing, brand lift, LTV modeling, and customer segmentation. • Proven ability to manage a modern marketing tech stack including experience with CDPs, CRM platforms, and automation tools. • Expert-level proficiency in SQL for data manipulation and extensive experience with visualization tools like Tableau or PowerBI. (Experience with Python/R for statistical modeling is a strong plus). • Exceptional communication skills, with a demonstrated ability to translate complex analytical findings into clear, concise recommendations for senior leadership and non-technical stakeholders. • A proactive, self-starting mindset with a strong sense of ownership and the ability to thrive in a fast-paced environment.

🏖️ Benefits

• A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family • We celebrate one another’s differences. We are proud of our culture of diversity and inclusion, and we're always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees. • Join the experts. If you're passionate about supporting businesses and organizations, you won’t find a better spot to share your talent. We’re dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses, non-profit organizations, and community groups. • You’ll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business, take on stretch assignments, seek coaching opportunities and professional development opportunities