Performance Marketing Analyst

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November 14

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ConsumerAffairs

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B2C • Marketplace

ConsumerAffairs is a comprehensive digital platform providing consumers with valuable information on a wide range of products and services. The company offers detailed reviews and guides, helping individuals make informed purchasing decisions across various sectors, such as home, automotive, finance, and senior care. With over 3 million reviews and insights from experts, ConsumerAffairs serves as a trusted resource for buyers seeking to compare products and services. The platform also facilitates connections between consumers and companies, driving transactions and informed decision-making.

201 - 500 employees

Founded 2007

👥 B2C

🏪 Marketplace

📋 Description

• Own the creation and performance of campaigns across a variety of ad platforms (Google Ads, Taboola, Facebook/Meta, TikTok, etc.) and lines of business • Use AI-powered tools and modeling to guide forecasting, targeting, budget allocation, and creative strategy. • Daily management of bids, spend, and resulting performance—including lead volumes, lead quality measures, revenue, margins, and other key signals surfaced by AI-driven insights. • Ongoing testing and optimization of ad creative and visitor experiences, leveraging AI to identify patterns, predict winner variants, and accelerate test cycles. • Relentlessly pursue campaign improvements regardless of performance—using both data intuition and AI-assisted opportunity discovery to proactively spot efficiency gains with the same intensity used to troubleshoot underperforming campaigns. • Stay up to date on changes in platform technology and ensure our marketing operations evolve alongside them to drive best-in-class results. • Work closely and efficiently with teams across the organization in a remote environment. • Maintain frequent communication, tight coordination, and a culture of knowledge/data sharing with counterparts who share goals and responsibilities. • Adapt to changes in seasonality, the macroeconomic environment, internal goals, and rapid shifts in AI-driven performance dynamics across channels. • Meet professional obligations through efficient work habits such as meeting deadlines, honoring schedules, and coordinating resources effectively.

🎯 Requirements

• Bachelor’s degree or equivalent combination of education and relevant experience. • 2-4 years of successful campaign management experience across Google Ads, Taboola, Facebook/Meta, TikTok (or similar platforms), with hands-on use of AI-powered tools or AI-native features to improve targeting, bidding, and creative performance — direct response, lead generation, or performance marketing experience required. • Experience in lead generation with lead-quality goals or e-commerce with LTV goals strongly preferred, including the use of predictive or AI-driven models to evaluate intent, optimize funnels, and improve long-term value.

🏖️ Benefits

• Health Care Plan (Medical, Dental & Vision) • Retirement Plan (401k) • Life Insurance (Basic, Voluntary & AD&D) • Paid Time Off (Vacation, Sick & Public Holidays) • Family Leave (Maternity, Paternity) • Short Term & Long Term Disability • Training & Development