Product Marketing Manager

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October 31

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Contentsquare

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Artificial Intelligence • SaaS • eCommerce

Contentsquare is a digital experience analytics platform that utilizes AI technology to provide actionable insights for improving online engagement and conversion rates. The platform offers a comprehensive suite of features including experience analytics, product analytics, voice of customer insights, and experience monitoring, aimed at enhancing user journeys across digital interfaces. Trusted by over 3,700 enterprise brands, Contentsquare helps clients understand customer behavior and optimize digital experiences to boost business impact. It integrates with various systems to provide seamless analytics across websites and mobile apps, leveraging data to maximize customer engagement.

1001 - 5000 employees

Founded 2012

🤖 Artificial Intelligence

☁️ SaaS

🛍️ eCommerce

📋 Description

• Develop positioning and messaging that clearly differentiates our Experience Analytics offering and communicates the value of the full Contentsquare suite. • Lead go-to-market strategy for Experience Analytics —owning launch plans, packaging, pricing guidance, and enablement materials that fuel pipeline growth and product adoption. • Drive competitive strategy, maintaining battlecards, win/loss analysis, objection handling, and competitive intelligence across key market players. • Enable Sales and Customer Success teams with persona-based playbooks, discovery guides, and talk tracks to increase win rates and expansion opportunities. • Collaborate cross-functionally with Product, Demand Gen, and RevOps to ensure consistent narratives and data-driven decision-making. • Measure impact through defined success metrics such as influenced pipeline, win rate improvement, and adoption of PMM-created content. • Partner with Product to shape roadmap priorities and provide market insights from customer feedback and field interactions. • Support analyst relations and executive communications with clear, differentiated messaging on our market position and innovation story.

🎯 Requirements

• 4+ years of B2B SaaS Product Marketing experience, with 2+ years in analytics, data, or MarTech products. • Proven experience leading go-to-market initiatives and improving competitive win rates in enterprise sales environments. • Exceptional storytelling and writing skills, with the ability to translate technical capabilities into clear customer value. • Demonstrated ability to work cross-functionally with Product, Sales, and Demand Gen teams to deliver integrated GTM programs. • A passion for communicating and championing the product value across internal (Sales, CS) and external (customer, market) channels. • Strong analytical mindset—comfortable using data, research, and customer insight to inform decisions. • Ability to thrive in a fast-paced, evolving environment with a bias toward action and impact. • Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.

🏖️ Benefits

• Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year • Work flexibility: hybrid and remote work policies • Generous paid time-off policy (every location is different) • Immediate eligibility for birthing and non-birthing parental leave • Wellbeing and Home Office allowances • A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work • Every full-time employee receives stock options, allowing them to share in the company’s success • We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts • And more benefits tailored to each country