VP, Product Marketing

Job not on LinkedIn

November 11

🏄 California – Remote

Although this job is listed in California, this company may be open to hiring remote in other states.

💵 $208k - $270k / year

⏰ Full Time

🔴 Lead

🎁 Product Marketing

🦅 H1B Visa Sponsor

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Coupa Software

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SaaS • Finance • eCommerce

Coupa Software is a leading provider of business spend management solutions. Their platform focuses on optimizing and transforming direct and indirect spend across procurement, finance, supply chain, and IT. Coupa leverages AI and extensive data insights to drive cost efficiencies, manage supplier relationships, and mitigate risks. With products covering areas such as invoicing, payments, expense management, and supply chain collaboration, Coupa serves a wide range of industries including automotive, healthcare, retail, and more. Their comprehensive community and partner ecosystem enable organizations to unlock hidden savings and improve compliance, promoting growth and resilience in a changing economic climate.

1001 - 5000 employees

Founded 2006

☁️ SaaS

💸 Finance

🛍️ eCommerce

📋 Description

• As a Director of Product Marketing at Coupa, you will be instrumental in shaping our market presence and driving growth and product success. • Define and Evangelize Value: Deeply understand key personas, use cases, and value drivers to craft compelling product positioning and messaging that resonates with procurement and finance. You'll be a key evangelist, delivering impactful presentations at live and virtual events that inspire customers and prospects. • Empower and Inspire Sales and Customer Success: Develop and manage a comprehensive suite of sales collateral and enablement materials. Deliver enablement programs in collaboration with the Enablement team to equip our sales and customer success teams to effectively communicate the value of Coupa's offerings. • Drive Strategic Growth: Drive revenue growth, build pipeline, and increase adoption/retention by influencing product roadmap and driving GTM motions/campaigns in collaboration with Marketing, Product, and Sales with insightful market and competitive intelligence to inform strategic decision-making. • Cultivate Customer Relationships: Engage directly with customers and prospects in the field to support deals, early access programs, gather critical market insights, and identify ideal customers for compelling references, case studies, and champions. • Influence Category Leadership Positioning via Analyst Relations: Lead analyst briefing messaging and content development in collaboration with the AR team and Product to strategize how Coupa can maintain and/or attain category leadership position.

🎯 Requirements

• 8+ years of product marketing experience in B2B SaaS with a proven track record in driving messaging, positioning, sales enablement, and influencing product roadmap. • Experience in B2B SaaS companies ideally in AI • Strong analytical and decision-making skills, able to diagnose business issues and resolve problems effectively. • Experience in presenting on stage to VP+ audiences, from small groups to large events, with the ability to dynamically engage and inspire audiences. • Ability to gather intelligence from data, present findings and decisions by telling a narrative with the data, influence executive stakeholders, and execute independently on initiatives. • Ability to work cross-functionally, influencing and commanding respect across teams without direct authority. • Must be able to switch regularly and rapidly between strategy and execution • Outstanding communication skills, both oral and written • Bring passion, energy, adaptability, and relentless determination.

🏖️ Benefits

• Health insurance • Retirement plans • Paid time off • Flexible work arrangements • Professional development