Senior Performance Marketing Data Analyst

🕒 June 29

🌽 Illinois – Remote

🌽 Illinois – Remote

⏰ Full Time

🟠 Senior

📉 Data Analyst

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Crate and Barrel

WebsiteLinkedInAll Job Openings

5001 - 10000 employees

🛒 Retail

🛍️ eCommerce

👥 B2C

Retail • eCommerce • B2C

Crate and Barrel is an industry-leading home furnishings specialty retailer founded in 1962 that helps people build purposeful homes across a family of brands including Crate & Barrel, Crate & Kids, CB2, and Hudson Grace. A leader in omnichannel and direct-marketing retail, the company operates more than 100 stores in the U. S. and Canada, supports international franchise locations and eCommerce platforms in multiple countries, and offers curated sourcing, production, custom delivery and set-up in over 90 countries. Owned by the Otto Group, Crate & Barrel emphasizes the physical retail experience alongside robust digital and eCommerce capabilities and employs roughly 7,500 associates.

📋 Description

• Conduct in‑depth statistical analysis and modeling to evaluate marketing performance, ROI, incrementality, and cross‑channel halo effects across Search, Social, Streaming/CTV, and Display • Translate complex media and campaign data into clear, actionable narratives for marketing stakeholders and leadership, explaining not just what happened, but why it matters for the business • Leverage data to provide strategic reporting on budget allocation across Search, Social, Streaming/CTV, and Display to maximize return, utilizing advanced measurement tools including Media Mix Modeling (MMM) and incrementality testing • Own the development and maintenance of intuitive BI dashboards (Tableau/PowerBI) that allow marketing teams to self-serve insights and monitor campaign performance in real-time • Partner with Data Engineering to ensure data pipelines, tracking, and attribution logic meet analytical requirements • Design, implement, and optimize complex SQL queries and data structures (views, analytical tables) to efficiently support ongoing data analysis and analytical model development • Work closely with media teams, data engineers, and marketing leaders to deeply understand analytical requirements and translate them into precise data methodologies • Drive personal and team growth by actively tracking industry trends and new statistical/analytical methods, and proactively engaging in learning activities to elevate technical expertise • Proactively identify shifts in the digital media privacy and tracking landscape, proposing new methodologies to ensure our measurement remains robust

🎯 Requirements

• 5+ years of professional experience in a hands-on Data Analyst or Analytical role, with proven experience in media analytics, marketing science, or analytical consulting • Bachelor's degree in Data Science, Marketing, Statistics, Business Analytics or a related field (or equivalent practical experience) • Proven experience in designing and implementing complex data analytics projects and models successfully in an agile environment • Proficiency in at least one statistical programming language (Python or R) used for advanced analysis

🏖️ Benefits

• Medical/Dental/Vision • Life insurance and Disability • Retirement and 401(k) match • Paid time off, wellness time and volunteer time • Merchandise discount and EAP resources • Tuition Reimbursement