Marketing Lead - SaaS

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February 16

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CrewBloom

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B2B • SaaS • Recruitment

CrewBloom is a remote staffing agency dedicated to connecting businesses with top-tier remote talent across various industries. They streamline the hiring process by sourcing, screening, and onboarding qualified candidates tailored to the specific needs of their clients, ensuring a seamless integration into teams. With a focus on global talent acquisition, CrewBloom empowers companies to scale their operations efficiently while reducing costs and maintaining compliance with HR regulations.

201 - 500 employees

Founded 2016

🤝 B2B

☁️ SaaS

🎯 Recruiter

📋 Description

• We are seeking a highly motivated and experienced Marketing Lead to spearhead end-to-end marketing efforts for our AI customer service tool tailored for Shopify. • As the Marketing Lead, you will play a pivotal role in driving brand awareness, customer acquisition, and revenue growth through strategic marketing initiatives. • Develop and execute comprehensive marketing strategies to promote our AI customer service tool to Shopify store owners. • Conduct market research to identify key trends, competitor analysis, and customer insights to inform marketing strategies. • Collaborate with stakeholders to align marketing initiatives with business objectives. • Manage the entire marketing funnel from lead generation to conversion, leveraging various channels including digital marketing, content marketing, email campaigns, social media, and events. • Create compelling and innovative marketing collateral, including website content, landing pages, blog posts, case studies, whitepapers, and presentations. • Analyze marketing performance metrics and KPIs, and use data-driven insights to optimize marketing campaigns for maximum ROI. • Stay up-to-date with industry trends, best practices, and emerging technologies to continuously innovate and improve marketing strategies.

🎯 Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field; Master's degree preferred. • Proven track record of success in B2B marketing, preferably in the SaaS or e-commerce industry. • Strong understanding of digital marketing techniques and platforms, including SEO, SEM, PPC, social media advertising, and email marketing. • Excellent written and verbal communication skills, with the ability to craft compelling messaging and marketing copy. • Demonstrated leadership skills and ability to work independently. • Analytical mindset with proficiency in marketing analytics and lead generation tools. • Creative thinker with a passion for innovation and driving results. • Experience working with Shopify or other e-commerce platforms is a plus.

🏖️ Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth. • Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field. • Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward. • Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards. • Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment. • Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.