Sales and Marketing Specialist

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February 16

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CrewBloom

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B2B • SaaS • Recruitment

CrewBloom is a remote staffing agency dedicated to connecting businesses with top-tier remote talent across various industries. They streamline the hiring process by sourcing, screening, and onboarding qualified candidates tailored to the specific needs of their clients, ensuring a seamless integration into teams. With a focus on global talent acquisition, CrewBloom empowers companies to scale their operations efficiently while reducing costs and maintaining compliance with HR regulations.

201 - 500 employees

Founded 2016

🤝 B2B

☁️ SaaS

🎯 Recruiter

📋 Description

• We seek an experienced and dynamic Sales and Marketing Specialist to join our client’s team. • The ideal candidate will have a strong background in e-commerce marketing, specifically within the print-on-demand industry, and a proven track record of driving sales and increasing brand visibility. • This role requires expertise in digital marketing strategies, social media management, email marketing, SEO, customer relationship management, and influencer marketing, including liaising with agencies representing influencers. • Develop and implement comprehensive sales and marketing strategies to drive traffic, increase conversions, and maximize revenue for the print-on-demand store. • Manage and optimize online advertising campaigns (Google Ads, Facebook Ads, Instagram Ads) to ensure a high return on investment. • Create, execute, and monitor email marketing campaigns, including newsletters, promotional offers, and product announcements. • Oversee social media accounts, developing content strategies that engage followers, build brand awareness, and drive sales. • Conduct market research to identify trends, customer preferences, and competitive landscape to inform marketing strategies. • Optimize the Shopify store for SEO, ensuring all product listings, blog posts, and web pages rank highly on search engines. • Develop and manage in-store promotions, including discounts, referral programs, and affiliate programs to attract and retain customers. • Collaborate with the design team to create visually appealing marketing materials, including banners, ads, and social media posts. • Develop and manage influencer marketing campaigns, including liaising with influencer agencies, identifying key influencers, and coordinating product promotions. • Analyze sales data and marketing metrics to measure the effectiveness of campaigns and adjust strategies as needed. • Develop partnerships and collaborations with influencers, bloggers, and other relevant entities to expand brand reach. • Handle customer relationship management, ensuring excellent customer service and promptly addressing any issues or inquiries. • Monitor and report on industry trends and advancements, recommending new tools and strategies to stay ahead of the competition.

🎯 Requirements

• Proven experience as a Sales and Marketing Specialist, preferably in the e-commerce or print-on-demand industry. • Strong understanding of digital marketing principles, including SEO, PPC, social media marketing, email marketing, and content marketing. • Proficiency with marketing tools and platforms such as Google Analytics, Google Ads, • Facebook Ads Manager, Mailchimp, Hootsuite, and similar. • Experience with Shopify and its marketing integrations, apps, and tools. • Experience in developing and managing in-store promotions, such as discounts, referral programs, and affiliate programs. • Excellent communication and interpersonal skills, with the ability to collaborate effectively with team members and external partners. • Strong analytical skills, with the ability to interpret data and make data-driven decisions. • Experience in influencer marketing, including liaising with influencer agencies and coordinating product promotions. • Creative thinking and problem-solving abilities to develop innovative marketing campaigns and solutions. • Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment. • Knowledge of design principles and experience working with graphic designers to create marketing materials. • Strong organizational skills and attention to detail. • Bachelor's degree in Marketing, Business, Communications, or a related field. • Experience in influencer marketing and managing affiliate programs. • Familiarity with additional e-commerce platforms and tools. • Knowledge of HTML/CSS for minor website updates and optimizations. • Certification in Google Analytics, Google Ads, or other relevant marketing certifications. • Experience with software and tools specific to sales and marketing, such as HubSpot, Klaviyo, SEMrush, Ahrefs, and Canva.

🏖️ Benefits

• Join Our Dynamic Team: Experience our fun, inclusive, innovative culture that values your unique contributions and supports your professional growth. • Embrace the Opportunities: Seize daily chances to learn, innovate, and excel. Make a real impact in your field. • Limitless Career Growth: Unlock a world of possibilities and resources to propel your career forward. • Fast-Paced Thrills: Thrive in a high-energy, engaging atmosphere. Embrace challenges and reap stimulating rewards. • Flexibility, Your Way: Embrace the freedom to work from home or any location of your choice. Create your ideal work environment. • Work-Life Balance at Its Best: Say goodbye to stressful commutes and hello to quality time with loved ones. Achieve a healthy work-life integration to perform at your best.